Coffee shop management practical manual, how to open a coffee shop
Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.
Young people, love to drink coffee, love to eat desserts, like romantic, free life. Opening a coffee shop is the ideal of many young people. However, it is not so easy to start a business and open a shop. How much does it cost to open a coffee shop? How to open a coffee shop?
How much does it cost to open a coffee shop? Many entrepreneurs think that it takes a lot of money to open a coffee shop, but in fact, the main thing to open a coffee shop is to have an accurate positioning. If you want to cook western food, the area should be at least 200 square meters and the investment should be more than 500000. But if you just want to be a professional coffee shop. Then you can consider a coffee bar or coffee shop within 50 to 180 square meters. The cost varies according to the region, decoration and so on. It will probably go to between 80 and 400000.
How much does it cost to open a coffee shop? Many want to open a coffee shop for the sake of the literary feelings in their hearts. In fact, opening a coffee shop is not that simple. If there is no comprehensive business plan and turnover plan, it will plant a deep mine for opening a coffee shop. To open a coffee shop, in addition to feelings, professional knowledge, management, marketing are indispensable, so that the coffee shop can operate healthily.
How much does it cost to open a coffee shop? The success or failure of a coffee shop depends largely on the location. When selecting a site, the crowd and flow should be taken into account, the crowd in the morning, afternoon and evening should be calculated, and the proportion of office workers, students and housewives on weekdays and weekends should be counted. In addition, guests should be able to arrive at the store within 5 to 7 minutes.
How much does it cost to open a coffee shop? Although it is a coffee shop, it is unwise to make money only by selling coffee. If you only sell coffee, it's hard for a coffee shop to make a profit. If you open a coffee shop, plus light meals, especially in the evening to serve light meals, in order to ensure that the coffee shop makes ends meet. And if you can manage some snacks, red wine, coffee cups and postcards can become a magic weapon to make money.
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What are the requirements for opening a coffee shop
Nowadays, opening a coffee shop has become a hot spot. Since the beginning of 2016, related projects have appeared frequently in various start-up exhibitions, which have attracted the attention of many investors. This magazine invites investment experts and people in the industry of venture capital institutions to express their views in the hope that investors can find a suitable way to open a coffee shop and invest successfully.
Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Cafes belong to the category of food, but the main goal is the category of fun. Because of the direct contact with consumption, the changes of consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening a shop.
A good port and an appropriate location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate point, the success rate of operation is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.
Excellent coffee in the cafe, the composition of coffee must be very strong, no matter which kind of coffee, if the price is on the high side, or the coffee quality is poor, the composition is not complete, or the inventory of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase fixed customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops.
Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.
The most direct thing about excellent service is that when waiting for guests, the service staff of cafes should have elegant posture, pay attention to clothing, make-up and other appearance; when receiving customers, they should have appropriate expressions and attitudes. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.
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Why can't Starbucks employees dig out the operation and management of the coffee shop?
Following Cafe (official account vdailycom of Wechat) found that Fairview Cafe opened a small shop of its own in early April 2017, Howard Schultz, executive chairman of the board of directors of Starbucks Coffee Company, announced: from June 1 this year, all full-time partners (employees) who have worked in Starbucks China's proprietary market for two years and whose parents are under 75 will enjoy a new parental care.
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Alice Cafe Business Plan, Alice Cafe Investment Plan
Pay close attention to the coffee review (Weixin Official Accounts vdailycom ) and find that the beautiful cafe opens its own small shop. In China, most consumers regard eating western food as a luxury. Soft lighting, elegant decoration, exquisite tableware, polite waiters in many people's eyes is a remote embodiment of aristocratic consumption, is irrelevant to millions of ordinary people.
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