What the heck! Starbucks, which can eat pineapple oil, and Starbucks, which does not offer any seats.

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Like to integrate the design into different local environments

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Starbucks' Zhenxuan store at No. 2 Yang Building, Zhongshan third Road, Guangzhou

The art space in the cafe sounds fresh, but it is also in line with the architectural temperament of the small foreign-style building in the store itself. This 80-year-old building was originally a private house built by overseas Chinese bankers back home, and later changed to a bar business. it is the place where many old Guangzhou people drink foreign wine for the first time, so it also carries deep feelings full of nostalgia.

"several bars have been opened here in recent years, but the results are not satisfactory. It's all right now. I can not only drink coffee and work, but also come to see an art exhibition. This old building, which is familiar to both sons and girls in Guangzhou, makes people feel happy and comforted to finally find a good family, and it will be much more interesting to drink coffee.

Good-looking Starbucks

In order to give coffee lovers a better consumer experience, Starbucks launched a selection store in China in 2014, and the new concept has been upgraded in terms of design, coffee bean quality and coffee brewing methods. Among them, the improvement of the "appearance" of the storefront is the most intuitive, and some distinctive store designs make people jump out of the inherent impression of Starbucks.

Second floor coffee bar

For example, this store on Zhongshan third Road uses marble floor tiles, Italian flower green marble bar countertops, and colorful Manchurian windows with Lingnan architectural features, recreating the retro feeling of old buildings. In terms of home furnishings, walnut furniture, retro lamps and seats made of bronze and leather all have a nostalgic atmosphere that echoes architecture.

Party space on the third floor

Outdoor terrace

There are four floors above and below the storefront, the first floor and the second floor are composed of a bar and some flexible tables and chairs, and people can sit down and have a cup of coffee as soon as they enter the door; the third floor is a party space composed of sofas, dining chairs and long tables, which is more suitable for many people to eat and sit down to work; the fourth floor is a public art space under the name of "Art Gallery", which cooperates with art-related institutions such as Guangzhou Academy of Fine Arts from time to time.

Similarly, the sand noodle shop, which is also transformed from the protected building in Guangzhou, has a different atmosphere. Here is far from downtown, surrounded by groups of foreign houses, shady trees in the courtyard, a cup of coffee on the terrace, condensed is the most foreign style of life in old Guangzhou.

Starbucks in Shanghai's three-story single-family house, Sinan Road where garden houses converge, Indus lush, full of strong old Shanghai amorous feelings, Starbucks did not hesitate to buy a whole old house in Sinan mansion, playing with Shanghai-style Style.

Starbucks has also launched a selection store close to the geo-culture of various countries.

A long open marble console brings together all kinds of coffee utensils. Among them are a black hawk coffee machine, two siphon brewers and two hand-brewed coffee filter cups, all of which are master-level professional instruments.

Here you can feel the wonderful coffee experience brought by various coffee brewing methods, such as black hawk, siphon, cold extract, hand brewing, French pressing and so on. Precious selected coffee beans with a variety of coffee utensils, from grinding, cooking to tasting, take you step by step into this exquisite coffee experience. Among them, mainly hand brewing and siphon, a series of Zhenxuan coffee that you can't drink in an ordinary Starbucks store, you can drink it here!

As a coffee chain with 22000 stores, it is especially popular among young people. Japan's NumberC concept store, and even more "unlike Starbucks stores", use good storefront design to make people curious about Starbucks.

Unlike the Starbucks store at Starbucks

"The Bank" log art flagship store in Amsterdam

The Amsterdam concept store, located in Rembrandt Square, was formerly a bank vault with 4500 square feet of design space, completed by Starbucks concept Design Director Liz Muller and 35 artists and craftsmen. Amsterdam is the art capital of the Netherlands, and "The Bank" is positioned as a cultural and artistic gathering place in Amsterdam.

Such a unique and strange decoration, adhering to the concept of environmental protection, shows sustainable interior design and slow brewing of coffee. The decoration in the multi-level space structure is made of recycled local materials, the walls are lined with old Delfteva, and the oak has been transformed into Dutch benches, tables and ceilings of 1876 pieces of wood.

Pure white coffee library flash store in Tokyo

Back in 2012, Starbucks teamed up with designer studio nendo to create a pure white "library" Pop Up Store. The theme is "Starbucks espresso Tour", an ordinary container by the side of the road, but inside is a spectacular pure white library. The ivory floor, white tables and chairs, and large white bookshelves are decorated with Starbucks books and Starbucks limited accompanying cups.

Open shelves allow guests to browse books freely, while these custom Starbucks books are divided into nine different colors, each introducing different coffee drinks, such as lattes, cappuccinos or mochas.

Starbucks nostalgic icehouse in Hong Kong where you can eat pineapple oil

In 2012, Starbucks opened a nostalgic-themed ice room on Duddell Street in Central, Hong Kong. The famous stone steps and gas lamps on Duddell Street have a long history and are the location for many TV dramas and movies. Starbucks has partnered with Hong Kong's local lifestyle brand "Jiaoyou" to create a unique ice room scene in the world, paying homage to the old Hong Kong culture.

This is the only Starbucks in the world with an ice room corner, where you can see the retro decoration pattern of cold drinks shops in the 1960s and 1970s, full of a sense of age and nostalgia. To match the ice room theme, we offer black sugar thick-cut turnip oil, coffee egg tarts, red bean bowl cakes and coffee cocktails with Hong Kong characteristics. This interesting crossover model gives Starbucks a unique Hong Kong style.

The menu imitates the Hong Kong-style cafe, with handwritten menus posted on posts and walls in an orderly manner, with elaborate furnishings such as enamel cups, tin fans, mosaic floors, retro posters, ceramic tile walls and floors, and so on.

In the tiny place of Hong Kong, this specialty Starbucks has gradually attracted a lot of tourists to make a pilgrimage here and become a tourist attraction.

In New York, an Espresso Shot store with a pay-as-you-go model

Starbucks opened a new concept store, Espresso Shot, opposite the New York Stock Exchange at 14 Wall Street in New York.

The Starbucks is only 50 square meters in size, all-wood decoration, very simple design, and does not offer any seats, customers usually buy coffee and leave, or drink coffee quickly to replenish caffeine.

In order to provide a fast coffee experience, shop assistants are also required to provide efficient and fast service. Although the emphasis on fast and efficient service, it does not mean that the store only provides a single coffee, but still includes a wide variety of pastries and breads. It is a small and sophisticated design concept that does not sacrifice the food choices that can be provided to consumers.

In Zhenxuan store, not only the environment of drinking coffee, but also the market environment, the upgrading of Starbucks does have a certain urgency. On the one hand, with the gradual deepening of people's understanding of the quality of life, independent boutique coffee shops continue to emerge, so that coffee lovers have more choices to find quality coffee. On the other hand, with the rise of freelance, having a third space with a good environment outside the home and office has gradually become a "rigid demand" for urbanites.

People are beginning to be dissatisfied with Starbucks' speed and standardization, so they put forward higher requirements for it: the need for a comfortable and relaxing environment, higher quality coffee beans and more professional coffee making methods. At the same time, it is best to have some emotional communication. Therefore, Zhenxuan store has launched more choices in coffee products, not only higher quality Zhenxuan coffee beans, but also new coffee production methods such as siphon, legal pressure, hand brewing, Starbucks air-cooled extracted coffee and so on.

Just as Starbucks has repeatedly lowered the height of the bar, it also hopes to gradually lower the threshold for establishing emotional contact with consumers through design, so that consumers can interact with Starbucks in addition to what is in front of them: they can chat with baristas, or watch coffee making as a performance, or even watch an art exhibition in a coffee shop. In short, the image of a human cafe will always be more loved by people.

Starbucks has set up a variety of "laboratories" in major cities around the world, such as Seattle, New York, London, Paris and Japan, with unique and avant-garde designs, innovative menus and limited coffee supply. all reflect the boundless vision of the global coffee chain leader for the future, where a more diversified and interesting Starbucks can be seen.

However, Starbucks is really suitable for taking pictures!