Japan uses Internet of things technology to stage a counterattack of 2.5 million vending machines

"(vending machines) not only buy drinks, but also provide added value," said Seiji Kasai, president of ▲ Dydo. (photo / upside-down photo taken from the TV station)

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The counterattack of vending machine! According to the Japanese media Nikkei Shimbun, the performance of vending machines has declined due to the popularity of supermerchants, and many enterprises have withdrawn from the war. Operators who have been forced into a desperate situation will use a must-kill skill to install more than 2.5 million vending machines in Japan on the Internet of things to provide additional services such as up-to-date intelligence, so as to fight against convenience supermerchants!

Seiji Kasai, president of Japanese vending machine beverage maker Dydo, stressed at the launch of the new service, "(vending machines) not only buy drinks, but also provide added value."

Dydo, in partnership with Hot Pepper, the Coupon website of intelligence company Recruit lifestyle, will be able to obtain information on peripheral restaurants and other restaurants through mobile App in September. As long as you buy goods at Dydo's vending machine, consumers can get store information and Coupon coupons within a kilometer radius on App.

Nishiyosuke, a developer, said it gave consumers access to unknown information. Vending machines not only sell goods, but also become digital advertising media when connected to the Internet of things, thus generating additional service revenue.

Kirin, a ▲ beverage company, works with LINE to give LINE points whenever they buy a drink from a vending machine. (video / taken from YouTube, please forgive me if it is removed)

Since April this year, Kirin, a beverage company, has partnered with LINE to give LINE points whenever they buy drinks from a vending machine. In addition, the community watch plan in cooperation with taxi drivers is also being tested. At present, we are also looking for a suitable base of the Internet of things to deal with 2.5 million vending machines across Japan.

Internet of things vending machines are very futuristic, but today's market environment is very harsh.

Canned coffee is the main product of automatic selling, but it is gradually robbed of customers by supermerchants. Japanese men of the 40th generation said they had not bought canned coffee for two years because good super coffee could be bought at the same price.

In addition, due to the impact of the 2014 consumption tax, the price gap between vending machines and supermarkets and supermarkets has widened. According to data from the General Beverage Research Institute, the percentage of beverages sold by vending machines has dropped from 38% in 2002 to 29% in 2016. Associated beverage manufacturers and cigarette manufacturers have also withdrawn from the vending machine market.

Compared with competitors' supermarkets and supermarkets, vending machines have the advantage of requiring little manpower. At a time when many stores are understaffed and forced to shorten business hours, IoT vending machines are likely to become the "savior".