Advice from the coffee shop manager: are you serious if you want to open a coffee shop?

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A few days ago, a mother came to the store for coffee. She was not a regular customer. She asked me some questions about coffee. After chatting for a while, I asked her directly [do you want to open a coffee shop?] She hesitated for a moment and said, "Yes! Recently, I saw a storefront, which was not bad. I wanted to open a coffee shop to take care of my son, so that I wouldn't wander around all day.]

[great mother!] I thought to myself, I have come across this kind of example several times. Some mothers open a coffee shop because their children can't find a good job. Some mothers open a coffee shop for fear that their children will learn bad when they work in the coffee shop. Some mothers want to realize their dreams. The whole family mobilized to open a coffee shop.

However, in the end, it is the great mother who is busy, busy in and out of the store, and the children either become young masters, or go out early and return home late.

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Can you open a coffee shop if you like coffee and can make coffee?

There is a family, four sisters, a mother and a brother, who have been drinking coffee in the shop for seven or eight years. When the industry is in the doldrums, the collective unemployment is unexpectedly inexplicable. After shaking for two or three months, one day, the mother suddenly suggested, "Why don't we open a coffee shop?" At present, there was no objection and all applauded.

And then disappeared for months.

Half a year later. The eldest sister appeared first, then the second sister, then the younger sister, and finally the younger brother also appeared. The younger brother said, "I haven't had a good coffee for a long time." I asked the eldest sister what was wrong with the coffee shop, and the eldest sister said. "from morning to night, I was so tired that I panicked and got less money, leaving my mother and third sister to do it, and we quit.]

Many people think that if they can stir-fry and cook, they can open a restaurant and a coffee shop if they can make coffee. First of all, you should know that hobbies and careers are completely different things.

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Is it the same as making one cup of coffee and ten cups?

I have a friend who usually likes to make some pastries, cakes and so on. He also goes to the baking classroom to learn some skills. He always thought that it was not difficult to make pastry cakes, until one day, she knew a cake maker and after a tour of his factory, she seldom mentioned such things as how to make the cake and so on.

One day she said it herself, she said; [making one cake at a time and ten cakes at a time are completely different things. Compared with them, I will be like a child's thing.]

Just like so many laboratories, some new technologies are released every year, but there is no further information, or even stillborn. Why? The vast majority is because it is unable to mass production, or does not have the value of mass production, that is to say, the vast majority of things made by the laboratory do not have the value of commercialization and mass production.

When we talk about how to make coffee, we fall into a trap because we don't know what we're talking about. We think that making [one] coffee is the same as making [ten] cups of coffee. Do you think it's the same?

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Can you make money if you are professional enough?

I also have a friend who opened a car wash center with a group of friends a few years ago, specializing in car washing, not cosmetology. It costs 100 yuan to wash a car and 200 yuan to wax, but it ends in less than half a year. You think there's no one to wash the car? Wrong! They have to make an appointment to wash the car a month after opening, and wait until a week later, which sounds like an exaggeration, doesn't it? Are these people out of their heads? Someone did a simple car beauty for 200 yuan, but it cost 300 yuan to wash and wax the car. Still rushing to wash it?

But do you know? My friends are all car slaves. They wash customers' cars by washing their own cars, including the seams of the dashboard, air conditioning vents and roofs, and all use cotton swabs or fine needle cloth strips to remove dust. Three people who wash cars can only do five cars a day, including waxing. In the end, they found that even if they charged another 100 yuan per car, it would not necessarily come, so under physical stress, they finally closed the car wash center.

Do you understand what I mean? Specialization represents quality and commercialization represents quantity. Specialization and commercialization are a fragile balance bar, not a simple multiple choice question. Blindly high-quality, professional, or blindly commercialized, template, halfway will inevitably encounter setbacks, can not go to the end.

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Is it the same to give it to yourself and to the guests?

There are some people who know that the coffee they usually brew is not bad at all, but they always don't get good reviews when they open a shop. Why?

When you make yourself a cup of coffee, take siphon coffee as an example, you can say in your spare time that the water cannot boil, the coffee powder should not be ground until the pot is inserted, and the coffee powder must be stirred with a cross and boiled for 50 seconds. when cooking, you have to pour out the bottom water of the pot, and so on. When you make a cup of coffee for yourself, you have plenty of time! But now that you have ten different cups of coffee waiting in line for you to cook, what should you do? I'm not saying that those movements are unimportant. I mean, when you cook ten cups, can each cup meet the requirement of cooking one cup? Can it be done in the shortest possible time? If it takes 5 minutes to cook one cup, how long will it take you to cook ten cups? It's not 50 minutes, is it?

If you think about it for yourself, do you have the same mindset and focus as you make coffee for yourself and for others?

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Professional configuration, but can not make professional coffee

Many "boutique", "professional", in fact, are fake "professional", because many people only keep the best for themselves! As for consumers, who cares, they don't understand anyway.

Many people think that the specialty of the cafe is a lot of equipment, the machine is very large, the equipment is full, the service is very friendly, and it makes sense to talk about coffee. But the coffee he brewed is always not as wonderful as the coffee he said.

This major is an empty shell major. A profession built up with money. This major is most common in chain stores. The same stereotyped words are as old-fashioned as the coffee book that has been sold for 30 or 40 years.

This major is a major that only wants to make money, not a coffee major.

But who doesn't want to make money? don't you want to make money by opening a shop and doing business? But many people always regard opening a coffee shop as if they are living at home. As soon as the pots and pans are set up, they shout twice, and then they start to do it. And? Since it is a family, of course we should be ready to close the stall at any time!

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Coffee doesn't sell well. Would you like to go with it?

You chose a good place! You used the most expensive beans! You bought a great machine! You invited a lot of people! But how come the evaluation of coffee is always low? How come more people come to dinner than to drink coffee? Before you know it, you have an idea that you must match food to open a cafe. You can't survive if you don't sell food!

You know, when you decide to serve food in a cafe, it's easy to end up in a dead end. There are more people with fried rice. Would you like to sell fried rice? The spaghetti is good-looking and matches the quality of the shop. Do you want to sell spaghetti? Steak is highly profitable and can drive up the unit price. Do you want to sell steak? Fewer people drink coffee after dinner, but more people drink. Would you like to sell some red wine?.

In the end, your cafe will become a western restaurant, and this western restaurant will eventually become your nightmare, which may be a lifelong nightmare, losing your youth, your health, your savings for several years, and your credibility!

Am I exaggerating and alarmist?

No no no! I was just being kind! As long as you ask me, I will try my best to give up your idea of opening a coffee shop!

Unless you really want to open a coffee shop. Really! Coffee Shop!

When I say (really), I am determined to open a coffee shop. It is not a "coffee" nursing home, a photo studio that sells "coffee", nor a western restaurant with "coffee"!

If you are really determined to open a "coffee shop", then this topic is worth thinking and discussing.

What's the problem?

How to open a coffee shop!