Understanding the Rainforest Alliance: to awaken the public to protect the rainforest that was disappearing at 50 acres per minute.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Rainforest Alliance Rainforest Alliance (RFA) protects the rainforest that disappeared at a rate of 50 acres per minute to awaken the public.
In 1986, the worldwide non-governmental organization (NGO) Tropical Rainforest Alliance was established in New York.
The Rainforest Alliance uses market forces to stop activities that may lead to forest reduction.
Including: farmland expansion, logging animal husbandry behavior, tourism behavior.
The Rainforest Alliance certifies products or services that meet the standards
And believe that the best way to protect the rainforest is to let businesses and communities understand that protecting the rainforest is beneficial.
The Rainforest Alliance is committed to protecting forests, curbing climate change, protecting wildlife,
Reduce poverty, transform business behavior to be more sustainable and protect forests.
In total, there were 250000 farmers worldwide by 2011, and 2.8 million acres in 33 countries were certified by the Rainforest Alliance.
In the case of coffee, 2% of the coffee on the market is certified by the Rainforest Alliance.
The global coffee industry earns $600 million a year, but only less than 10% goes to coffee farmers.
For every cup of coffee sold, most coffee farmers get less than 1%.
There are 25 million coffee farmers and their families in 50 countries who make a living by growing coffee. Many coffee farmers are very poor.
The Rainforest Alliance gives coffee farmers economic incentives to protect sustainable land and help coffee farmers reduce soil erosion
It is kept fertile, the water is clear and clean, and the workers are treated properly.
Coffee farmers certified by the Rainforest Alliance can enter new markets, have higher prices and have more credibility.
At present, 1.5 million of coffee farmers are certified by the Rainforest Alliance.
The global coffee planting area is about 30 million acres, in the 150 years before the 1970s.
Coffee trees are generally planted under natural rainforests.
However, the planting methods that began to be used in the 1970s cleared the woods and turned the coffee trees into dense and neat shrubs.
With the application of chemicals, monoculture has increased coffee bean production, but sharply increased environmental costs.
Traditional planting methods retain many habitats of wild animals, while monoculture reduces their habitats.
Increase soil erosion and pollute water flow.
Rainforest Alliance certification introduces a sustainable farm management system.
(SAN Sustainable Farm-Management) help coffee farmers improve the management of coffee farms
Increase market advantage, enter favorable market, control cost, improve efficiency and crop quality.
Coffee plantations certified by the Rainforest Alliance are of great benefit to biodiversity.
For example, the coffee field in El Salvador contains 100 tree species.
The Rainforest Alliance's sustainable farm management system, SAN, also conserves rare birds, bobcats,
Such as postcard-sized butterflies, brightly colored frogs, rare orchids, monkeys, anteaters.
Coffee farms planted in forests are recognized as important resting stations for migratory birds over long distances.
Rainforest Alliance certification ensures that the coffee farms planted can maintain wildlife habitats and protect the environment.
It also protects the livelihood of coffee farmers.
Rainforest Alliance official website
Http://www.rainforest-alliance.org/agriculture/crops/coffee
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