As a coffee shop operator, the more professional you are, the faster you will die!

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

As a coffee shop operator, have you used your strength correctly?

What? As an operator of a coffee shop, do you want to become an "uncle"?

▌, if you ask me to be a professional, you will definitely die if you open a coffee shop.

When it comes to opening a coffee shop, the first thing people think about is to be professional. What is professional? I have been unprofessional for so many years. Coffee, like Internet technology, is constantly updated iteratively.

What's more, coffee is imported, not China's own. Foreigners don't know much about drinking coffee, so we have to make it clear to ourselves that as soon as we go out, there are all coffee experts. This idea is absolutely wrong.

If you want me to be a professional, you will die if you open a coffee shop. You can save your investment money to buy a fund. Don't go to a coffee shop.

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Anyone can do it by hand, not me, Zhao Kedong. I may not do as well as you do. This is a diligent line. Only with more pens can your handwriting be beautiful. Only by brewing more tea can you know the taste of tea, and only by making more coffee can you have proficiency. This is a skilled type of work.

But as a boss, where is your location and where is your location to open a shop? Your location is in the store, where you do everything the employees don't want to do.

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Now a lot of people have gone into a misunderstanding. We hear people keep telling everyone to take part in professional competitions. What are you doing in the competition? Take the ranking, take the ranking for what? Open a coffee shop, look at the result, the direction and the result are not in the same plan at all.

I told everyone that if you want to open a coffee shop, please stop your major, do the hygiene of your shop first, do your guests first, and the customers first. This is the most basic thing.

Everyone wants to open the carving time, all want to chain, but do you know what the carving time is doing? Did you see our pain? You can only see the glamorous decoration, the glamorous staff in bright uniforms, make you a beautiful cappuccino, it's all cost, it's all silver, because we have to pay a very large amount of rent. No one wants to bear the rent when it is mentioned, but it is only natural for a high-quality project to bear the rent. There are times when Starbucks can't afford to pay rent. Starbucks is constantly closing stores, which is not as easy as you think.

For example, in the five camps, the shops there are usually signed once a year. What is the concept of signing a lease contract once a year? A year later, you can do a good job and give it to you. If you don't do a good job, I can't afford to pay the rent. I'll change to another one, and the next one will be a coffee shop.

▌ runs a coffee shop. Are coffee beans so important?

I can tell you very sincerely that it's really not important. Don't stumble over coffee beans.

When we went to Japan to buy coffee beans, Japan was full of weighing beans, just like weighing rice, weighing one jin a catty. This kind of market cannot be done in China now, because people do not know how to take the naked beans home and bake them themselves. The Japanese have a small roaster at home to bake their own beans, just like us to make soy milk.

So coffee beans don't matter.

Your main task is to identify two kinds of beans. The most common major ethnic categories are Arabica and Robusta beans. Coffee beans from any cafe must be small beans that continue from under their families.

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But there are two very important points. The quality of the first bean and the freshness of the second bean. No matter whose coffee beans you choose, these two points are important. When opening a coffee shop, you don't have to rely on the importer's beans to be imported.

Now everyone says that 90 + beans are good, and 90 + is the craftsman in the beans. He will go to South Africa and wait for the beans to come down. The first batch of beans will be asked for the best beans. So his beans are fuller, the color is better, they are fresh, and of course the price is higher. Just like Chinese tea, there is no need to reach that level. This misunderstanding must be reduced when purchasing coffee beans.

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Coffee bean experts are not equal to qualified coffee operators. I'm an expert. I can talk about beans all day. It doesn't matter how to grow beans, how to bake beans, how to squeeze beans, how to latte, how to pull flowers, because the employees who pull flowers can solve it with 4,000 yuan, and they can spend whatever they want, and they can change employees if they can't get out. As a boss, you can't think of yourself as a flower puller.

There are even more coffee theorists. After a few sips of coffee, they will understand this and that. In fact, you don't know anything, because you don't even know where to put toothpicks in your own store is comfortable for customers.

Coffee shop is not a Chinese restaurant, my toothpick can be thrown on the table, sit there drinking coffee and see a plate of toothpicks, how would you feel? One man asked why he put a toothpick and how it was possible to use it.

We mean that you must have toothpicks, because you will also sell some cakes and bread, not just water. Even if they all sell water, this is the most important thing in the catering industry, and it has to be standard, so this is very important.

▌ needs not only feelings, but also business knowledge.

Feelings work when you lose money for 10 days, but can you hold on when you lose money for a month, two months, or three months? According to my limited observation of the industry, many small owners can't bear it after losing money for two months. They may not close the shop, but their mindset has changed, and they have become worried and anxious, and this anxiety will also be passed on to employees and guests, leading to a decline in the level of service in the cafe, which leads to a further decline in turnover-this is a vicious circle.

Therefore, to open a good cafe, in addition to transcending commercial feelings, but also needs scientific strategies and methods. Because of the unique atmosphere and heritage of the cafe, this kind of entrepreneurship has a sense of spiritual pleasure that ordinary entrepreneurial projects do not have-but only if you are professional enough.

To be able to choose a location, you need to have a basic understanding of the real estate industry; to understand design, you need to understand the decoration industry; you need to know how to register a company, and you need to understand the financial problems related to the company; you need to thoroughly understand "social insurance and house fund" from the point of view of the boss, not the employees; you need to understand how to deal with water, electricity and natural gas; you need to keep track of the vegetable and fruit markets. You should understand all the laws and regulations of the catering industry.

▌ Why is the boss of Uncle's coffee shop, the success rate is higher?

The "uncle" has a calm state of mind and will not worry about whether there is an increase of 200 yuan or a lack of 200 yuan today. He has looked down on the romance of mountain flowers in his life, has come to be a cafe, and has been good at dealing with complaints about big and small things.

"Uncle" is the emotional pillar of the aunt. As long as a woman in a cafe has a dress, she will have a sale. When we used to do land tweets, flyers were only given to beautiful women, and no matter how beautiful they were, only three were given to men. Because it is women who want to drink coffee and bring men, rather than men who want to drink coffee and bring women, "uncle" is the best emotional comfort for women, because the uncle has time to listen.

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Young man, he won't listen to you when you tell him about romantic mountain flowers, because he is so young that he needs to reserve his own career platform and has no time to chat with you in the cafe. Therefore, the cafes in Japan have the largest number of elderly people, and the cafes that can smoke are the best, because smoking is banned in Japan, and only a few public cafes that have obtained smoking permits can smoke.

Third, the uncle has a lot of time. And when people reach the age of the uncle, they pay more attention to their appearance and make themselves look particularly young. Uncle is the most tolerant of his employees and is not in such a hurry. Coffee shop is not an urgent industry, it does not have explosive growth, there is no popular style, explosive products, it is quietly, gently forward operation. So uncle is particularly suitable for this kind of management, he is the best manager.