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How to open a coffee shop and join us? The location of the store is still the most critical, where to buy the equipment.

Published: 2024-09-19 Author: World Gafei

Last Updated: 2024/09/19, Professional baristas Please follow the Coffee Workshop (Wechat official account cafe_style) Coffee industry is slowly heating up in China to open coffee shops offering a wide variety of things, cafes in China are destined to be minority consumers. There are 300 cups of coffee per capita in Japan and 60 cups per capita in Taiwan, and less than 5 cups per capita in China. It's not a matter of population, it's just

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

The coffee industry is slowly beginning to heat up in China, coffee shops are scrambling to open, offering a wide variety of things, and cafes are destined to be minority consumption in China. There are also 60 cups of coffee per capita in Japan and 60 cups per capita in Taiwan, and less than 5 cups per capita in China. This is not a matter of population, but for the world's second largest trading coffee industry after oil, coffee has just started in China. But the industry you choose still has a future. Do a good job in quality, do your own style, do a good job in service, and make money slowly. The location of opening a shop is still the most critical, as long as the place is well managed, you can't pay for it, but there are risks in opening a store and investing in it. Entrepreneurs think twice before taking action.

Open a coffee shop with Internet thinking

I have known since childhood that there is a kind of people called "other people's children". They are excellent in character and learning, have excellent skills, and bring their own halo wherever they go. They are not only the pride of teachers and parents, but also the object of their peers' hatred and envy. My good friend LEE is such a person.

LEE's parents are both teachers, teaching and educating people for many years, but their proudest "work" is LEE. From key kindergartens, key primary schools, key middle schools to key senior high schools, he has made everything that we have tried our best to achieve.

When rebellion, the massive adolescent flu, happened to all of us, LEE was not affected at all. When we listened to the "freewheeling" on the tape about our personality, and when we talked loudly about which girl in the class next door was more handsome, LEE worked hard for awards and certificates as usual.

After the college entrance examination, LEE was admitted to a famous university in Shanghai. After four years of college, we didn't have much contact. I just heard that he is as good as before. On the eve of graduation, he successfully got the offer of one of the top 500 foreign companies in the world, and his future is limitless.

I thought my life with LEE would never intersect again until one day two years ago, LEE asked me to meet at a bar near my home. Unlike what I expected the social elite to look like, LEE was dressed as a trendy man. After the pleasantries, LEE said to me, "I quit my job and intend to go back to Qingdao and start over."

You know, he now earns one million a year and is in the ascending stage of his career. In the face of my puzzled face, he understated: "I used to live for others, but I am in charge of everything in the future." Don't look at me with such adoring eyes. I'm going to open a coffee shop. I need your help in a lot of places. "

That night, we talked very late, LEE told me his plan very seriously, and I saw the excitement of LEE "spatter" for the first time!

From the next day, there is no delay, site rental, business procedures, store decoration, staff recruitment …... Three months later, the coffee shop opened! The name "OneDay" was chosen by LEE himself. He said he hoped to live his life every day in the future, and every day was full of expectations.

The 100-square-meter shop, excluding the bathroom and bar, can hold about 30 guests. In the first few months, when the store was busiest every day, the seats were not full, so a barista and a waiter were enough to handle everything in the store.

During that time, LEE met a group of hikers who loved outdoor sports, and there were always pictures of him occupying the hills in his circle of friends. Once I teased him: "it's just that you don't work as a vase in the store to attract more customers, and you go to the wild mountains to feed mosquitoes. Isn't it too straightforward for you to throw your hands in the cupboard?" "Brother, it's enough to rely on strength alone. If I look good again, I won't let others live! "I really didn't realize that LEE was quite thick-skinned before.

The coffee shop has gradually accumulated a little fame, and it has gradually become a fixed "den" for many regular customers to talk about things and kill time. Although he later hired two more waiters, Lee was very busy all day long. During that time, every time a friend asked him out for a drink, he said, "it's been a tough day. Let's take a rain check." It has become a consistent reply from LEE, and there is no sign of him in moments.

Although I often advise him not to take it seriously, I also know that some things must be done by him himself: not only to discuss business with upstream customers, but also to be busy doing accounts, inventory, tallying and restocking every day. Piecemeal, miscellaneous, busy is certain.

Suddenly one day, I found that LEE's moments were "resurrected" again, with new products from coffee shops and photos of him around the world.

LEE posted photos of hiking tours in moments.

One day, I went to OneDay to meet with clients and found that the front desk POS, which I hated to sabotage the design, was gone and replaced by an exquisite base. "where's POS? What is this? "

The waiter told me that this smart base not only integrates printer functions, but also connects PAD and MPOS through Bluetooth. In addition to the full payment function, it integrates many marketing functions, such as booking, takeout, group buying, ordering, card voucher verification and so on. LEE can still play!

Support various payment methods, such as Wechat, Alipay, cash, etc.

I took the Pad in the waiter's hand and tried it, and the order interface was simple.

Commodity management interface

After clicking, you can choose through quick search, and you can also add sugar or milk according to your taste.

Post the operating ledger of a coffee shop entrepreneur

In first-and second-tier cities, coffee shops stand on both sides of the road. Nowadays, with the rise of coffee culture in China, coffee shops have become the object of investment, but there is no bottom line for the cost of opening coffee shops. Next, let's take a look at the business ledger of a coffee shop entrepreneur. How much does it cost to open a coffee shop?

I have opened a coffee shop in Beijing, and the cost of a small coffee shop is the cheapest. In fact, the loft is quite expensive, ranging from 5000 to 20000. If you paint the wall, you can brush it yourself (if you can brush 8 square meters of latex paint, 16-20 yuan per square meter), change to a simple ceramic tile floor (90 yuan per square meter for the cheapest brick, even 90 yuan per square meter), and make a glass window (window, using 12mm toughened glass, which is about 200 yuan per unit). Make a minibus (500,900mm in stainless steel), about 14 tables (wooden seats in line with the coffee shop feel 200,500), a better imported coffee machine is more durable, a more professional semi-automatic espresso machine at 10000-50000 depends on your own decisions, other materials and machines.

Coffee shop essential equipment and materials:

1 is the signboard outside, you can do blister signs with LED lights inside, many chain stores in Beijing use blister (blister is also good or bad, for example, the blister material used in the signboard of 7-11 is imported brighter, of course, the price is also expensive) you can also use different materials to design your own unique signboard and decoration can be discussed.

2 is the kitchen room decoration, kitchen decoration can also be divided into open kitchen and hidden kitchen, because the store to give up as much space as possible for customers to sit down, so the kitchen should be excellent and concise, a brief summary of the equipment required is as follows:

An ice maker with an ice production capacity of 90 kg per day (try to buy a larger ice capacity because almost all drinks made in summer deal with ice)

Equipment 2 small ovens one needs an oven to make sandwiches or hot dogs

(if you don't want to make your own cakes from other stores, you need a bigger oven to help you test chocolate cake, cheesecake, etc.)

Device 3 coffee machine (professional coffee shops use semi-automatic espresso machines including large chain stores such as Starbucks)

Equipment 4 refrigerator (probably need three double-door freezers and refrigerators one each, these two should be placed in the kitchen four-door large freezer and one can be placed in the storeroom)

Equipment 5 one smoothie machine (making smoothie or ice products)

Equipment 6 A juicer (fruit juice or fruit and vegetable juice)

Device 7 A microwave oven (microwave ovens are needed to heat food and make some materials)

Equipment 8 A blender (in fact, there is this without a juicer)

Equipment 9 refrigerated display cabinet (show your cake snacks)

Equipment 10 two sets of filter for tap water purifier (one for coffee maker and the other for direct drinking water)

Equipment 11 small frying machine (French fries or chicken nuggets or something)

Equipment 12 disinfection cabinet (needless to say unless you are using disposable cutlery)

Note: other necessary equipment, other bits and pieces, and a lot of other things. If you want to make some Chinese food, you need to add some equipment (or you can only buy ready-made Chinese food bags that can be heated and poured out).

The above equipment is only a more commonly used part, and there are many other equipment according to the needs of different stores.

Bean grinder system:

A MAZZER Super Jolly bean grinder made in Italy, a Rancilio Rocky bean grinder made in Italy, a Japanese small Fuji electric bean grinder Fujiroyal Fuji electric bean grinder Rmur220 ghost tooth 220V Japanese original imported, the price is about 3000, or Mazzer Mini Italian quantitative coffee grinder, is a commercial professional Italian bean grinder, is a professional bean grinder, suitable for professional coffee shops, the price is about 4000 yuan

Coffee machine system

Italian La cimbali M29 double head semi-automatic coffee machine (matching coffee brewing handle: two for double, one for single, one for non-hole filter), one for pressing powder (buy according to the size of brewing handle: if equipped with powder press with coffee maker) You don't have to buy another) Oscar Ocscar Nuova Simonelli (about 5000 yuan), Expobar Office leva double boiler version (about 11000 yuan), Expobar Office Leva single boiler version (about 8000 yuan), GLY Shuttle (about 6000-8000 yuan), Rocket Giotto (about 18000 yuan)

Two coffee thermometers, one 1000ml coffee cup, two 600ml coffee cups, two 350ml coffee cups, two 450ml manual double-layer milk foam pots, 4 1.5oz coffee glass measuring cups, one electronic timer (not suitable), one coffee dregs bucket (preferably purchased or made by yourself), one long handle brush for brewing head (plastic or steel brush head), One cleaning brush for the cooking handle (the width of the brush head is less than 50mm)

Opening a coffee shop should be the dream of many people, but most of them can only think about it in their dreams. How did a cafe with thirteen executive shareholders start up? Site selection, decoration, rent, catering, documents, promotion, recruitment, finance, how to solve these specific problems?

The twenty thoughts of the cafe record the details of the preparation process of the cafe, sometimes sporadic fragments of thinking, memories and insights, which can be used as a reference for friends who also want to open a cafe.

The first thought: dream = dream?

Opening a coffee shop should be the dream of many people, but most of them can only think about it in their dreams. After all, as we all know, behind all kinds of sentiments, petty bourgeoisie literature, art, fresh rock, outdoor pastoral caf é, there are countless thunder and countless pits, as well as a heavy income statement. I don't have that much ability to take care of everything from beginning to end. We are thirteen executive shareholders, one of whom spent two years painstakingly talking about the current venue, and the other stayed in the store to take care of all kinds of chores. Standing at the starting point of waiting for fun, I want to record a little bit of the process for everyone's entertainment.

Second, think: rent is the last word.

It is said that the rent of the shops along University Road is 12 yuan, 12 yuan per square meter per day. That is, in an area of 100 square meters, the monthly rent is about 40,000. coupled with property, labor, electricity, electricity and coal (this electricity is commercial electricity, which is more expensive than household electricity), the operating cost is about 100000 per month. Cafes are no better than restaurants, the average unit price is no more than 100 yuan, and the overturning rate is very low.

Third, think: a good name is a good start

Our venue used to be called "IPOclub", which is really a bit... The key is that the employer still won't let it change. Of course, it's OK to add a prefix to save the nation, but don't expect to call a Wenqing name like Diaoguang or Maokong. Can you imagine a place called "time Station @ IPOclub"? Of course, a bull is a cow. Who would have thought that he was an e-commerce businessman when he first saw the gathering power of the Orchid Pavilion?

Fourth thought: how many good shareholders do you have?

We are thirteen executive shareholders, 11 men and two women. When it comes to naming, it's completely blown up. All kinds of cow, ghost, snake and god names, strange flowers blossoming, the process is still quite happy, anyway, in the end, either the landlord is crazy, or the boys are crazy, or I am crazy. There are many shareholders and few shareholders, each has its own advantages and disadvantages, which one is suitable for you?

Fifth thought: blooming in May and Lonely Planet

When I went to Cambodia in the early years, I saw two books, "Cambodia in full bloom in May" and LP Cambodia. The former is suitable for leisurely afternoon drinking tea and reading other people's mood notes, but if you are walking on the streets of Cambodia with a bag and the sun on your back, then only the latter can help you. Friends have recommended two books, "just want to Open a small Cafe" and "Top Cafe 86 Cafe item Purchasing Tips". The former tells you that opening a coffee shop is not a business, but a way of life. the latter tells you to do a good job in a coffee shop before it can become a way of life.

The sixth thought: those certificates

The so-called qualification is to worship all kinds of immortals and invite all kinds of certificates. Business license of industry and commerce, tax registration certificate of national tax and local tax, food hygiene license of health supervision office, fire safety license, health certificate of employees, etc. Every witness has a story. The left hand examines the child, the right hand handles the certificate son, only then understands this world, no one is easy.

Seventh thought: standing on the shoulders of giants

According to a friend, before opening business, he and his two partners used to work in other cafes for a month. It is obvious that we cannot be so diligent and can only learn from others verbally. It can be expected that there will always be some thunder, knowing that it is there, you will still step on it, there will always be some holes, waiting for you to jump, and then climb out to tell others, please make a detour.

The eighth thought: as soon as the chengguan comes out, who will compete with the front?

The sponsor asked in the WeChat group of shareholders, "who knows chengguan?" Deathly silent. You're not an official, you're not rich, you're just a bit of a second. You fly back from JFK,SFO with a shining Wenpin and a dream that others don't understand. You may be lucky to stay in the ivory tower all your life and continue to dream, thinking that you are somebody, or you may not be lucky. When you come out, you fall miserably, and then you find that you are just nobody, and the world is so big that you need to be feared, some to be respected, some to be feared.

Ninth thought: congenital deficiency, shareholders to make up

Crowdfunding seems to have blossomed everywhere in one day. But existence is reasonable. We had eleven men and two women, and none of them had ever done serious catering, so we brought in a shareholder in charge of catering. Designers charge per square meter, but our place is stupid, so we hope that a designer shareholder will fall from the sky and step on the free colorful auspicious clouds to save us.

Tenth thought: say something vulgar

Some people ask the practical question, "how much is it for a game?" The budget is not ready yet. I'm not sure how much it is. But according to gross estimation, it should be enough to buy Chanel Classic Flap, but not enough to buy Hermes Birkin. No matter how beautiful the Chanel is, it can't suppress my strong loser temperament, so I choose not to carry it on my back, but to drive by the side of the road. Just, decoration, catering, promotion, recruitment, finance, have you ever seen such a difficult Chanel?

National Day holiday: the establishment of the clubhouse and the temperament of the canteen

The structural designer is said to be a foreigner, up and down, extending in all directions, with a great sense of space. Several bars quite like the front desk of the company, the small blackboard newspaper on the wall, the curtain of glass beads, and strangely shaped chairs have forcefully created a harmonious atmosphere of the company canteen. At the shareholders' meeting, I couldn't help but clap up and say, "change all these chairs for my sister!" Of course, the premise is that the finance must approve. In addition, the product manager will also say that no matter how ugly the chair is, it can not be used indoors, so you can leave it outside.

Twelve thoughts: there is no boss who is not miserable.

Friends summoned a party tonight, but I, who usually work in Changning, will go to Xiao Yangpu's shop for a meeting in the evening, while he, who is usually mixed with Xiao Yangpu, will go to Jing'an 's store to take care of him in the evening. In most fledgling stores, someone has to work day and night for all kinds of chores, either me or TA. You think that when you go to a cafe, you consume sentiment, but in fact, you are wrong, you are consuming the bitterness of others.

Thirteen thoughts: no matter how good the suggestion is, it has to be feasible.

There are always some friends who love criticism and challenge, like to post Weibo @ me, and then start to complain about our client, the account can not log in, the map is not accurate, and even the merchant attitude is not good and so on. First, I can't write code, second, I can't map, and third, I'm not the founder. I'm ashamed of my love for my fellow villagers. The only thing I can do is apologize. In fact, I also want to book a high-end foreign-style position for our IPO club, and then Tian Luo girl will change her old appearance overnight, but even if I hurry up, I have to take care of the feeling of the horse and the whip.

Fourteen think: let me hear your needs

The first thought of this coffee shop series led to calves with the same cafe complex; the ninth led to the furniture supplier Shun Ma and the Chi Wei team that worked as a coffee bean social enterprise in Laos; and fourteen wanted to lead to the coffee shop designer Zhou Meng. Thank you very much! I also have a wish to find an illustrator to collect 108 ideas and 108 illustrations. And then. Call for the dragon.

Fifteen think: in the 21st century, what we lack most is talents.

The Starbucks sister downstairs from her former employer always greets, "work overtime again today, don't work too hard." Although I know it is a model product under strict training, I still feel that it is much fresher than the bad face in the office. Most of the guests who came to the coffee shop did not know who was behind it, so the coffee girl became the facade of the shop.

Sixteen thought: who will buy my coffee?

"one step away from three cities", retail location has always been a knowledge. But we were chosen by the "address". The advantage is that there is no need for us to pinch the clock all over the street to measure the flow of people, nor do we need to study the urban planning drawings to understand the current and future traffic trends, let alone a reasonable battle of wits with the landlord. But the downside is, the mountain did not come to me, I can only go to the mountain.

Seventeen thoughts: iPhone and Lahua

I thought it was very interesting when I first came out with the general guide to install the cavity. Later, there was some aesthetic fatigue, and I always felt that the tide was a little too much. For example, the "Coffee cavity Guide", the female Ber who wears 400-degree myopic lenses like this tone best. They always order a cappuccino, latte or fancy mocha, are far more interested in the flower than the coffee itself, and then take out a printed iPhone and take a few filter art photos and upload them to Instagram. In fact, not many of the guests who come to the cafe are experienced coffee shoppers.

There are so few people who are so particular about the origin and craftsmanship of coffee beans that in most cases it is impossible to keep a coffee shop. We need serious coffee drinkers, ordinary people who are interested in Lahua, and people who are willing to use iPhone to share on instagram,Facebook, Weibo, Wechat and other social media, regardless of whether the TA is real or fake. What life needs is to turn a blind eye, the flower is actually quite beautiful, no matter how it tastes.

Eighteen think: one kilowatt-hour of electricity, a drop of water, when thinking is hard-won

At the shareholders' meeting today, we combed the budget again and found that with our area and a maximum of more than ten meters, the air conditioner would be a bottomless pit. Someone once suggested that the "golden mean" of air-conditioning temperature is a knowledge to make the guests who come in in the summer feel cool all of a sudden, but they will not be so comfortable that they stay in the store for a long time. But in any case, the shop is open, the business needs to be done, and the air conditioner must be turned on, so that guests can not be sweated to live a low-carbon life. The roof and metope are planted with moss and green plants, which can be physically cooled and replaced with hollow glass to reduce heat dissipation. Another shareholder said that he could consider making a water curtain and use the program to control the amount of water out of the water. Energy conservation and emission reduction, building a harmonious ecological environment, accidentally, we are also the main theme.

Nineteen want to: Less is more

Americans with few pursuits have filtered out the complex coffee culture and turned the bitter espresso into Starbucks with a lot of water and milk. they say, don't be too fastidious, almost. The important thing is that we are in harmony and happy together. It turned out to be popular everywhere except that the Italians could not accept it. About, this can be applied to the domestic popular saying, "the winner and loser wins the world."

Twenty thoughts: coffee beans

Before my family bought a coffee machine, my whole concept of coffee beans was a cash crop growing in the hot south. Later, when I began to buy beans and brew coffee, I found that the original origin, altitude, and baking methods all determined the different tastes of coffee, and the knowledge was prohibitive. A friend of mine does Strategy & BD in a foreign company and runs a small coffee bean bakery in his spare time, with all kinds of high-end, literature and art.