Dehong Hougu Coffee Manor is the winner of the coffee industry who strives to change without being restrained by the present.

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On the afternoon of July 22, the reporter went to Mangshi, Dehong Dai Jingpo Autonomous Prefecture, Yunnan Province for an interview. Along the way, I saw a lot of coffee trees planted on the mountains on both sides of the road. The car entered the Mangshi Industrial Park and smelled a strong, mellow aroma of coffee before getting off the bus. "even the air is filled with a good smell" is the first impression left by Dehong Hougu Coffee Co., Ltd.

"Hougu Coffee" is a national key leading enterprise in agricultural industrialization, founded in 1994, is a private enterprise integrating coffee processing, sales and import and export business. In 2016, the sales revenue was 5.078 billion yuan, and the import and export volume was 340 million US dollars. In the first half of 2017, coffee exports totaled 55200 tons and 256 million US dollars, ranking first among Yunnan's individual exports.

In the company, the reporter saw that coffee trees were planted in the green belts on both sides of the road, and the processing area was neat and orderly. The product exhibition area is more like a leisure area, with pavilions and fish ponds, where visitors can sit down and chat, drink coffee and buy all kinds of coffee products.

"the combination of agriculture and tourism is a new form of product sales promoted by the company in recent years." Yan Yaxian, head of the company's R & D center, said that independent research and development of new technologies, the introduction of high-end technology at home and abroad, and a strong purchasing team have ensured the stability of product quality. "Hougu Coffee" is produced according to order, occupying 70% of the domestic instant coffee market. "at present, 'Hougu Coffee' is sold to all provinces, municipalities, autonomous regions and Hong Kong and Macao Special Administrative regions across the country, and exported to more than 50 countries."

"in the future, it is necessary to strive for annual exports of 50 billion yuan and domestic sales of 100 billion yuan." Xu Rongcai, deputy general manager of the company's production department, said that Hougu Coffee is a local coffee brand in China. In the past, the domestic coffee market was occupied by "foreign brands", and coffee grown by farmers in Yunnan provided raw materials for "foreign brands". In 2009, Hougu Coffee invested 2 billion yuan to build a production line of 33000 tons of instant coffee. In 2010, it passed the organic conversion certification. At the end of 2012, it was recognized as "China's well-known trademark". "Hougu Coffee" has opened up a new way for the development of China's coffee industry.

"through the 'company + cooperative + farmers' model, the company has driven 60,000 farmers to grow coffee." Yan Xinhuai, director of the Dehong Prefecture Bureau of Agriculture, said that driven by "Hougu Coffee," Dehong has planted a total of 270000 mu of coffee, with an annual output of 37000 tons. "in the future, it is necessary to develop tourism projects such as coffee farms and coffee towns, so as to make the coffee industry a typical example of the integrated development of the primary, secondary and tertiary industries."

From the Chinese website