Basic knowledge of opening a coffee shop (restaurant)(II): What to do before opening

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Basic knowledge of opening a coffee shop (2): preparation before opening a shop

Dream of opening a coffee shop! The coffee master tells you the process of the success of the exhibition store!

Opening a coffee shop seems to be the dream of many people to open a coffee shop, but the reality is that it is not easy to start a coffee business. If you join coffee, the cost will go up (depending on brand awareness). You don't have to be a coffee expert like me to open a coffee shop or join a coffee shop, but if you're not interested in coffee. So far, I have not met anyone in this industry who has heard of successful exhibition stores for more than three years, so they think that people who are not interested in coffee cannot create a high-quality or distinctive consumption experience, and the chances of success are very low. I advise you to give up the idea of opening your own coffee shop, maybe it will be more hopeful to join the coffee business.

What do you need to do in the preparatory period before opening?

If you are really interested in coffee, you have to do a good job in coffee business direction (positioning), exhibition store market research and evaluation, shop location evaluation (business circle evaluation) and financial analysis before opening. Only then can you move forward on the road to the success of the exhibition store in a more pragmatic way.

When doing financial analysis, do not think that opening a coffee shop is cash income, do not prepare adequate (personnel costs, rent, utilities, goods raw materials account for more than 1% of turnover) emergency provision of working capital (cash flow should be at least 6 months of fixed expenditure expenses), if you find that cash cannot make ends meet after opening a shop, use loans to make up for it. This approach will often only put more and more financial pressure on you, making you powerless and unable to concentrate on operation and management.

Coffee business direction (positioning)

Coffee business direction (positioning), such as low-priced take-out coffee-based business model, low-priced coffee market because of convenience stores, fast food restaurants and breakfast restaurants to eat, to take low-priced take-out coffee as the main commodity to promote, there is not much room for profit, on the contrary, if it is mainly for domestic use and supplemented by take-out, and then combined with coffee shops combined with tea, snacks or light food services In this way, the business direction (positioning) of the market is more able to win over a specific group of customers who pay attention to the characteristics and service quality of coffee, although competitors such as Dante, Yick, Starbucks and 85C are all experts in the industry. and relatively also need to invest more capital and technical capabilities, but if you can create a quality or unique consumer experience, you may have a better chance of success.

If you can simulate and calculate the income and expenditure after opening a store before opening a store, through market research and evaluation, observing the number of customers and product prices of similar positioning coffee shops nearby, you can initially estimate how much business you can do and how much revenue you can do each month.

Evaluation of coffee shop location (business area evaluation)

As for the most important coffee shop location evaluation (business circle evaluation), the coffee shop opened in the downtown area of the metropolis can choose the type of coffee store that does not serve meals because of its consumption habits, and the store business should be adjusted appropriately with the peak consumption period to reduce operating costs.

If the coffee shop is opened in the metropolitan office area, because of the consumption habits, the shop owner should provide double-selling meals or light food services, and the store's business schedule can be adjusted according to office workers, so as to reduce business costs. If the coffee shop is opened in the suburbs, the shop owner should provide more diversified consumption services because of the consumption habit, and because there are few customers on weekdays, the consumption is concentrated on holidays, so the shop can be closed on Monday. The above three different business circles, their business patterns and business models will be different, and join the chain to emphasize the consistency of its management, so it is easy to copy the successful experience. Therefore, it is recommended to join the location to choose similar to the main store or business to join the branch store of the business area environment and geographical conditions, the future operation will have a replication effect.