Think deeply: what price is the right price for coffee beans in a cafe?

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Today, we're going to talk about the math: how much coffee beans should a cafe use?

I know a bean seller who can supply coffee beans for 50 yuan to 100 yuan/pound. But he has always disliked selling coffee beans that are too cheap for many reasons, especially the difference in taste. He often receives calls from cafes asking about coffee beans. He usually quotes the price of fine coffee beans first, but he often hears the other party say: Your coffee beans are too expensive, far beyond our heart price.

Coffee shops saving dozens of dollars on coffee beans that should not be saved will not really save costs for your coffee shop and bring higher turnover, but will make your coffee shop more and more deviated from the direction of the coffee shop.

Coffee beans on the market can be divided into three price systems: 40 yuan/pound, 70 yuan/pound and 100 yuan/pound. It also shows how much the price of a pound of coffee beans can vary. If averaged over a cup of coffee, the difference in price is at most $2 a cup. And how much does the price difference of 2 yuan a cup affect a cafe?

Suppose a coffee shop can have 100 cups of coffee a day (90% of coffee shops do not reach this amount), 1 pound of coffee beans can make about 35 cups of coffee, a day needs about 3 pounds of quantity, using 40 yuan/pound of coffee beans, a day of coffee beans cost 120 yuan, if using 70 yuan/pound of coffee beans, a day of coffee beans cost 210 yuan. Using 100 yuan/pound, the cost of coffee beans per day is 300 yuan. How much does the cost difference of 200 yuan account for in the operation of the entire cafe? Perhaps this 200 yuan cost difference, but let our cafe produced coffee quality has a world of difference, not to mention poor quality coffee beans, is not up to this cup amount.

If a coffee defined as a cafe does not focus on coffee, customers do not drink good coffee in the cafe, they are unwilling to try coffee again, but they do not enter the cafe for coffee (others originally enter the cafe for coffee, but are disappointed with coffee), how many sales can we expect from coffee in our cafe? How long can we expect our cafe to last?

I often tell my friends that cafes should have their own characteristics and give guests a reason to remember and be willing to come. When coffee in most coffee shops doesn't taste good these days, you can offer delicious coffee to customers who come into the shop, and I think he will tell his friends that the coffee in that coffee shop is super delicious. There are actually several pure cafes here, which is a trend. If we really look at these stores, finding the coffee taste is a reason to come back.

A friend said, do not understand coffee, will say coffee has only one taste, that is bitter, then how do we tell our guests our coffee will be better than other homes? At the beginning of contact with coffee, also think so, but later found that it is not the case, good coffee and bad coffee, guests can be divided out. This is like ten restaurants in front of your house selling "fried cabbage." After you eat it again, you can know which one is the best, although you can't tell the reason why it tastes good. The same goes for coffee.

If, I say if, if your cafe is willing to give up the so-called cost reduction on coffee beans, give up the price difference of tens of dollars per pound, and let the coffee quality of your cafe have a qualitative improvement, willing to try fine coffee beans to bring coffee taste to your cafe. I am sure customers will want to share the pleasure of fine coffee with you.

If a coffee shop tastes bad, but there are customers to go in, I think the reason for him to go in is not coffee, but the need for the environment there, in fact, he has no hope for coffee itself, he just spent the money to sit in for a while, that's all. If so, what is the point of our cafe?

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