How to open a coffee shop? what type of menu should the cafe have?

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Once upon a time, cafes have replaced fast food restaurants as the first choice for parties or killing time. In the annual entrepreneurial exhibition, cafes are always voted as the top ten start-up industries, so it can be seen that opening a cafe is fatally attractive to many entrepreneurs. How wonderful it is to be able to smell coffee, chat with guests and make money every day! Although drinking coffee is a basic condition for becoming a coffee shop owner, after all, drinking coffee is completely different from opening a coffee shop. "drinking coffee is romantic, but opening a coffee shop is realistic," said Zhou Wenpei, deputy general manager of Italian illy coffee importer Meifu Foods, who coaches the experience of opening more than 400 cafes.

The first lesson of coffee shop: positioning ─ Dream, but also have a sense of direction Zhou Wenpei stressed that determining the location of a coffee shop is the first step to successfully opening a coffee shop. For example, open mobile cafes, take-out cafes or inner-seat cafes? Do you only sell coffee in the shop, or "coffee + pastry" or "coffee + pastry + light meal"? In addition, is it a single store or a compound cafe allied with other industries (for example, in conjunction with bookstores)? All this has to be thought out from the very beginning. The management orientation of the coffee shop determines the capital, personnel, menu, location, and even the design and decoration of the store; we must first determine the management direction, and then plan other details. But many shop owners are just the opposite. they often decide on the decoration and location first, and then consider what type of coffee shop to open. For example, "I really want to open a coffee shop full of Provence affection." the mind is all about how to decorate the Provence grid, which is the most common and fatal mistake for coffee shop owners. The second lesson of coffee shop: financial planning ─ to open a shop, the software and hardware required by a coffee shop are as follows: 1. Menu (menu, including coffee, pastries and light meals) 2. Money-generating equipment (coffee maker, oven, microwave oven, gas stove, smoothie machine, refrigerator, freezer, etc.) 3. Hardware equipment (air conditioning, lighting, etc.) 4. Vessel 5. Among the five elements of design and decoration (bar design, cafe style and tone, table and chair furniture, etc.), the menu is the most basic, will determine which money-generating equipment and hardware equipment need to be purchased, and will also affect the bar design. If you only want to open a coffee + pastry cafe at first, the bar design is relatively simple, but if you find that this alone is unable to maintain operation, and when you want to add smoothie products, you will find that the bar may not have room for a smoothie machine; if you want to add more light meals and do not plan the kitchen at the beginning, the problem will be even bigger, and even need to be redecorated, which is another large expense. Therefore, at the beginning of starting a business, it is necessary to think clearly about the selling program of the cafe.