Do you have only a small cup of costa mellow white? Why is there only a small cup of mellow art white? this is Flat White.

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In the early years, COSTA Coffee launched the Flat White, which is called "mellow Yibai" in Chinese. At its headquarters in the UK, it was launched in 2012 and is listed as one of the core coffees.

"mellow white" COSTA "mellow white"

The reason why it is called "mellow art white", COSTA also has its own set of views. "mellow" represents the rich taste of coffee and milk, "Yi" means pure handmade, and "white" because Flat White has always had the nickname "Xiaobai". The name has existed since the product was launched on the market and is intended to be close to Chinese consumers.

In September, COSTA co-creative agency Argon Krypton Interactive launched a round of marketing called "Famous 5 five-star Coffee" on social media. At this time, COSTA has not taken the Flat White as its new product, but launched a more unpopular milk coffee category, CORTADO "Cotadot".

Have you ever wondered why Starbucks can promote Flat White,COSTA but not CORTADO?

Back in Flat White, despite its limited capabilities, McCaf é and COSTA popularized the Flat White culture for a certain number of consumers. Therefore, in this "movement" to cultivate Flat White culture, we can take Starbucks as a strong leader, it is not the initiator, but can spread this coffee culture in a short period of time.

What exactly is Flat White?

There is no clear definition of what Flat White is. Does it originate from Australia or New Zealand? Did it start in the 1970s, 1980s or 1990s? There have been such arguments all the time. Hugh Jackman, who runs Laughing Man coffee in New York, once said: "Flat White is a latte with more coffee and less milk."

Generally speaking, it is a kind of milk coffee that originated in Australia and New Zealand, and espresso is generally in the proportion of double, which is more bitter than lattes. The biggest difference between it and other milk coffee is its milk foam. Lattes are usually more than 1 cm thick, but Flat White is hardly more than 5 mm.

But there is still no standard to unify them. In the eyes of baristas, there is only a different understanding of this milk coffee drink. For example, Starbucks' process is to press the Ristretto key of the coffee machine to extract 2 portions of concentrated milk, steam milk for 3 seconds, and then draw flowers with white dots. The practice of Melbourne boutique coffee Vincent The Dog is to extract 19-22g coffee liquid and mix it with milk foam in 150ml's porcelain cup, which is as thin as a latte. The standard of Cafe é del Volc á n is to extract 30 grams of coffee liquid (about 30ml) from 21Murray 24 grams of coffee beans, and then beat about 2mm milk foam.

However, one thing is certain: Flat White is a little more difficult in making techniques than other types of dairy coffee.