What is a single coffee tree microbatch? Does over-refined individual coffee really make sense?
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With the popularity of the concept of boutique coffee, more and more people begin to pay attention to the upper reaches of the coffee industry, and the traceability requirements for every cup of coffee and every bag of coffee beans are becoming more and more stringent.
Remember that at the 2017 World Coffee Roasting Competition, roasting contest champion Gardelli introduced a new concept to the coffee world-Single Tree-lot "single Coffee Tree Micro batch", which means that the beans used for this cup of coffee only come from a single coffee tree, using beans from a coffee project with a Mexican estate at that time.
Perhaps, the future coffee market will gradually be accurate to a single producing area of a farmer, or even a tree.
Single Origin
Roasted coffee can be divided into two categories: single-origin coffee and mixed coffee.
As the name suggests, single-source coffee comes from a particular place, usually as specific as a farm, cooperative or estate. The culture of coffee is related to the geographical location, climate, soil conditions, etc.-give each coffee a unique taste from a single source.
What creates the unique flavor of coffee of single origin? Its local climate, soil and altitude will contribute to the unique flavor of your favorite coffee origin.
Soil: does coffee grow in volcanic soil? For example, the volcanic soil gives the coffee bean smoky taste, the Kenyan red soil acid soil gives the coffee bean fruit sour taste and so on.
Altitude: the higher the altitude, the more likely you are to find elegant acidity, such as citrus or floral fragrance.
Process: washed coffee usually has a "cleaner" surface. Sun-dried coffee will have a berry flavor. In the process of honey treatment, it depends on how much pectin is removed, such as black honey treatment has rich and complex flavor, and so on.
Mixed coffee refers to coffee that comes from different places and consists of several single-origin coffees.
Single Tree
Coffee, personalization, transparency
Do you want to know the story of the farmer of the plant where you are drinking coffee?
In the future, the boutique coffee market will connect coffee growers with people who bake coffee, making coffee more personalized. In the past, coffee growers were often covered up, and bean hunters told their stories through text, images, videos and interactive maps.
In the future coffee market, consumers can directly find out which coffee tree each packet of beans comes from, as well as the stories of coffee farmers.
Single Tree-lot, a new concept of "single coffee tree micro-batch"
Currently, bakers pay higher than fair trade prices for their coffee beans through direct cooperation with growers, allowing growers to produce coffee beans more finely.
What is a micro-batch coffee # lot
Micro-batch coffee beans are produced from a single manor, and most of the micro-batch coffee beans are selected from a single manor or cooperative, and a batch of coffee with better special flavor performance is selected from all coffee crops. The cup test score is above the level, and the number of coffee beans that can be called micro-batches is very small. (from 5 to 100 bags, usually about 30-40 bags)
Micro-batch coffee is so unique and rare that you can not only fully trace its production history, but also know a variety of wonderful stories about the coffee bean from planting to processing. The output of micro-batches is very small, and the cost is higher than that of ordinary boutique coffee. In order to encourage coffee farms to make continuous efforts to produce such precious coffee varieties, they will buy directly from coffee farms at a price that reasonably rewards hard-working farmers.
Coffee quality begins before the plant blossoms, every step of the fine farm, including planting areas, treatment. These areas vary in terms of microclimate, soil type and altitude, as well as the types of coffee grown. By processing these batches separately throughout the processing process.
Each bag can be traced back to every grower.
Every bag of coffee beans can still be traced back to the grower.
Is it a gimmick? Or is the boutique market more mature?
As a businessman, gimmicks are of course important, just as there is a rice seller in Japan, meticulous to one grain of rice, each kind of rice has more than three standards for customers to choose, such as sweetness, viscosity, soft and hard degree, and so on. Rice shop will use cards to mark the details of each kind of rice, gimmick!
At present, some organic vegetables in China can also be traced back to farms, and they are much more refined than ordinary vegetables, and the production is more and more refined, which may be a trend in the boutique coffee market. but the price is definitely more expensive than ordinary coffee beans, and it is much more expensive!
Just like a tweet from the coffee shop before, shocked! The latest list of the world's most expensive coffee, the most expensive coffee, $5000 per kilogram of coffee, 90 + company # 227 batches finally wrote a record at the high price of US $US$5000 per kilogram, ordinary coffee lovers simply can not drink such batches, what's the significance? Is it a gimmick? Or hype?
Can consumers bear such a high price? In fact, coffee beans is also a kind of agricultural products, expensive, is expensive in labor costs. In other words, in the future, the boutique coffee market will become more mature, traced back to every link, even a coffee tree, as long as there is a gimmick coffee, the price must be another hype!
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