Blue Mountain Coffee official website _ Blue Mountain Coffee Trademark dispute authentic Blue Mountain Coffee is mellow and sour

= "Blue Mountain Coffee official website" =

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Blue Mountain Coffee "blossoms", and derives Blue Mountain "flavor" (style) and "mix" (blend). It is difficult to distinguish what is authentic. Ye Rong, who is known as the local coffee talent, points out that Blue Mountain coffee is fragrant and mellow, not strong, sweet and strong, with a little fruit and sour taste, and experts usually make purchases based on the organizational certification of the Jamaica Coffee Bureau (CIB).

The planting period is longer and the "Blue Mountain flavor" is nearly 5 times.

Ye Rong pointed out that the real Jamaican Blue Mountain coffee beans grow in the Blue Mountain Manor, which is more than 1000 meters high and has been shrouded in fog for a long time, you must obtain CIB certification; it is different from ordinary coffee beans for half a year, and the blue mountain coffee beans grow for as long as 10 months, and the price is also high. The price of a kilogram of Blue Mountain coffee beans ranges from 280yuan to 380yuan, which is nearly five times different from that of "Blue Mountain flavor" coffee beans.

Drinking a mouthful of strong coffee has become a trend of life and culture in recent years. Coffee from various famous places is popular in Hong Kong, and there has been a trademark dispute over Jamaican Blue Mountain Coffee recently. Some suppliers who have obtained the trademark patent of Jamaica's Blue Mountain Coffee (Jamaica BlueMountain R) have complained to the Hong Kong Customs about a large number of infringing goods on the market, including Blue Mountain coffee beans sold in Pacific Coffee and Great supermarkets, and questioned the use of trademark words without the authorization of the Jamaican authorities. Trade mark patent suppliers questioned that these products contravened the Trade descriptions Ordinance and related trade mark offences. Both Pacific Coffee and Great responded that it was lawful for the products to be supplied by authorized suppliers. Ming Pao reporter Zhang Weiming and Yu Wei

The coffee shop of Jamaica is blacklisted.

The Jamaica Coffee Authority (Coffee Industry Board), which controls the export of Blue Mountain Coffee, replied to this newspaper that it registered the word Jamaica Blue Mountain as a trademark in Jamaica and that only firms licensed by it could sell Jamaican Blue Mountain Coffee. The bureau pointed out by name that the blue mountain coffee beans sold by Pacific Coffee and the Zambra brand blue mountain coffee sold by Great supermarket will write to each other without the authorization of the bureau, accusing them of infringement and putting their products on the online blacklist.

Accused of infringement, Pacific Coffee Great claims the product is legal

Pacific Coffee responded that its Jamaican Blue Mountain coffee beans were supplied by a coffee roaster with a legal practice license in the United States, but could not provide more information on its suppliers to protect the company's interests. The company stressed that the Jamaican Blue Mountain coffee beans sold were grown in Jamaica and were legal. A spokesman for Watsons Group, the parent company of Great, pointed out that the supplier of Zambra products used Blue Mountain Coffee registered with Jamaica Coffee.

Lawyer: if it is parallel imports, the coffee shop should know.

Yang Mingyuan, a lawyer familiar with trademark law, points out that although the two companies are not authorized, there is still a chance that their coffee beans come from Jamaica. Such as balancing imported "parallel imports". The Coffee Bureau pointed out that due to the lack of further information, it was unknown whether the two companies had purchased coffee beans (that is, parallel imports) from an authorized supplier, and they could only comment on the terms and conditions of the supplier's authorization. however, in general, suppliers are required to notify the Bureau for overseas sales, but the Bureau has not been informed to question whether the two Hong Kong companies are authorized to sell Jamaican Blue Mountain Coffee.

The certification fee is 15600 yuan and the net profit is 1%.

Jim Coke, head of Hilmann Reinier Commodities, a franchisee in China, which was recognized by the coffee shop in May, pointed out that each franchisee has to pay a certification fee of US $2000 to US $10, 000 (HK $15600 to HK $78000) to the coffee shop, which can only be authorized by the authorities after nearly a year's certification process.

According to the Jamaica Coffee Bureau, there are only three franchisees in China and Hong Kong, and Coke's company is one of them. At present, he only sells Blue Mountain Coffee through online group buying. He thinks that the market is flooded with unauthorized Blue Mountain Coffee, which seriously affects his business. Therefore, he reported to the Customs and Excise Department that they violated the Trade descriptions Ordinance. According to the Customs and Excise Department, appropriate follow-up actions will be taken if there is an offence or infringement.

The trademark application has not been approved in Hong Kong

Our inspection of the trademark retrieval system of the intellectual property Department in Hong Kong shows that the application for trademark registration is still pending. The definition of a trademark in the Trade descriptions regulations refers to a trademark registered in any WTO member, of which Jamaica is a member. Section 9 (3) of the Ordinance states that it is an offence for a person to create a trade mark without the consent of the owner of the trade mark.

Mr Ronny Tong, SC, pointed out that the purpose of the Trade descriptions Ordinance was to protect consumers from misleading counterfeit goods, not to protect the rights and interests of trade mark owners. As the registration of trade marks in Hong Kong had not yet been completed, the Jamaican authorities could only request the Hong Kong Customs to enforce the law and failed to initiate civil proceedings under the Trade Marks Ordinance.