It's a must to open a shop! Coffee shop decoration design points for attention

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

No coffee shop dares to take its decoration and beautification work lightly. One of the reasons is that the main investment of a coffee shop is spent on store decoration and coffee and beverage procurement; coffee shop decoration and coffee and beverage procurement have the most direct contact with customers, and the business is good or bad.

Therefore, to maintain the freshness and vitality of the store, so that they are often in the "best state", has become the focus of shaping the image of the whole coffee shop. How to maintain the best image of the coffee shop? Basically, what must be grasped is that shop facilities should be maintained and investigated frequently to avoid the occurrence of aging. In particular, the condition of the store should be checked and counted regularly and irregularly; as for the focus of the inspection, it can be divided into store condition, store configuration, display decoration and management facilities, and so on.

A. the key points of checking the status of the store.

1. The effect of the exterior image of the coffee shop: it must be consistent with the taste of the coffee shop, and pay attention to the performance of personality at the same time.

And the shaping of the impression, and to maintain the sense of beauty.

2. The performance of the "visible effect" of the signboard: to grasp the "visible height", we should make it clear at a glance from a distance, and pay attention to the suitability of the specifications.

3, the charm of the storefront window: the performance of the window should be commensurate with the style, be attractive at the same time, and then be inductive.

4, easy to enter the entrance: to have a proper store openness, and easy to see the inside of the coffee shop, at the same time to have a sense of intimacy.

5, the entire facilities of the store: must be able to show a good image of the store, avoid defacement, and even consider the performance of the store after closing.

B. key points of in-store configuration check

1, the rationality of floor configuration: the main coffee and subsidized drinks should be matched appropriately and pay attention to the use of service forms at the same time.

2. Inducement and itinerancy in the store: the width and level of the main channel should be coordinated, and the channel should be kept smooth.

3, the use of reasonable movements: so that guests can have visible effect, and should pay attention to fluency. In the service staff's hospitality action, it should be easy to get close to the customer and shorten the distance.

4. The performance of "focus effect": we should pay attention to the grasp of the theme, the concentration of guests' attention and the applicability of coffee display.

5. Promote the function of relevant business personnel: the configuration of service personnel, the location of cashier and the use of storage space should meet the needs of the business.

C. key points in the inspection of display decoration

1. The suitability of selling coffee brands: for the use of publicity materials for display utensils, the classification and display of coffee, it is necessary to be easy to see and touch.

2. The performance of key coffee brands: to be able to shape the topical effect, and to emphasize the effect in collocation and combination.

3, the grasp of interior decoration and atmosphere: the richness and vitality of the whole lobby, and pay attention to the shaping of seasonal atmosphere and the use of related props.

4, the active use of the effective display range: to grasp the appropriate height to avoid the phenomenon of too high or too low, and to be able to facilitate the contact of guests.

5. The effect of POP advertisement: the size and specification of POP, the concreteness and description of the content should be concise and to the point.

D. key points of management facilities inspection

1, the appropriateness of the whole store lighting: we should pay attention to the brightness performance of the competitive store, as well as the effective use of lamps and lanterns.

2, the use of key lighting effect: the effect of store or special display and the use of lamps and lanterns should be appropriate.

3. The shaping of the color and the atmosphere of the coffee shop: about the use of the basic tone of the whole store, which is suitable for the object of the guest layer.

Color performance and color matching effect, etc., should be grasped.

4. coordination of logistics management facilities: the office location of coffee shop administrators and the suitability of in and out warehouse management.

Appropriateness and the efficiency of homework should be taken into account.

5. Other in-store facilities, such as air conditioning equipment, fire fighting equipment, public equipment, etc., should be the same.

And cooperate.