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The third wave of coffee is boutique coffee shops. This culture of in-depth coffee taste makes coffee not only a taste of life, but also a deeper connotation and knowledge. This wave is not only rising all over the world, but is also fermenting in the first-tier cities of the mainland; among them, the hutongs of Beijing are full of coffee fragrance. For foreign investors, Shanghai is definitely the first choice for them to open coffee shops.

Shanghai fine coffee has long been popular: Japanese style coffee shop Lumazi Rumors Cafe, Taiwan Quality Museum, American style Cameroon (Mellower Coffee), Seesaw and other independent coffee shops, as early as a few years ago has established its own status, gradually out of the minority, coffee shops opened in the more crowded core business district, and many coffee masters from all over the world because of Shanghai this inclusive, international advantage, one after another to Shanghai to open coffee shops, so that Shanghai has become a boutique coffee shop headquarters.

In Hongqiao, Shanghai

Taiwanese baristas push the third wave of coffee in Shanghai

Taiwan has a long coffee culture, Taiwanese baristas have won awards in the World Coffee Competition, and baristas from other countries have come to Taiwan to learn. In recent years, many Taiwanese baristas have chosen to open coffee shops in Shanghai. "I found Shanghai to be the best and most internationally connected city for coffee. I hope Gabee. If you can have a bigger development platform, you will choose to open a coffee shop in Shanghai." Taiwan Champion Coffee Master, Boutique Coffee Shop GABEE. Founder Lin Dongyuan went to Shanghai to open a coffee shop branch as early as 2005.

Lin Dongyuan described it this way: "Taiwan's life rhythm is slow, coffee shop is the space to rest and relax, but in Shanghai life, the rhythm is fast, business elements are more." He said that Shanghai consumers 'perception of coffee is still biased towards the early stage, thinking coffee is rich and bitter, so he wants to pass on coffee culture to locals: "In the future, we will focus more on the brewing method and origin of coffee, which is a bit of an education for consumers."

Zheng Songmao, a famous Taiwanese advertiser, opened a coffee shop "Quality Cafe" in Shanghai in 2013 and is now one of the representatives of Shanghai boutique coffee shops. Like Lin Dongyuan, he wants to bring a brand-new coffee concept to mainland consumers: "Chinese people are at a stage of growing spending power, and everyone is willing to experience the latest things in the world through consumption."

These Taiwanese baristas brought their concept of fine coffee to Shanghai to promote local coffee culture. Wang Xiaofeng, owner of the independent coffee shop "Moon Coffee" in Shanghai, points out that Shanghai's boutique coffee culture three years ago was far less popular than it is today. Taiwanese coffee shops such as "Pure" and "Quality Coffee" advertise their own roasted boutique beans, which broadened the horizons of Shanghai consumers who only knew Starbucks in those days.

GABEE. Founder Lin Dongyuan believes that coffee is still a niche market, to take advantage of cooperation opportunities with other fields,"coffee" and the public link, so the brand has a lot of cross-border cooperation.

Coffee shops have different styles, but there is also a market

Independent coffee shops in Shanghai have their own characteristics. Trinity Cafe, located in Xintiandi Department Store, targets high-income and high-education groups. The store style is mainly elegant and the price is relatively high. Take Latte as an example, each cup is about RMB 42. However, TC Cafe is popular because of its high quality coffee, especially its own Planet Latte.

Trinity Cafe focuses on coffee and targets high-end consumers.

There are bright coffee shops, there are also low-key hidden coffee shops. Hidden in Jiangyin Road, an old Shanghai district,"Lu Tian Coffee Institute", its founder is Japanese roaster, coffee division in the island of Yingnan. He and his wife, with limited funds, rented only a strip of room, half for baking space and half for hand-brewed coffee. Although the space is not large, whether it is home-roasted beans or hand-brewed coffee, it is very high quality. Now it is even reserved, so there are many loyal coffee fans who pursue coffee quality.

Although these two coffee shops have different styles, it is because of their own characteristics and high-quality coffee beans that they can stand in Shanghai's boutique coffee market. Wu Yue, who co-wrote the Shanghai Boutique Cafe Guide, said: "In the past two years, more and more people have paid attention to boutique coffee shops and boutique coffee shops, which has also brought new development opportunities for these independent coffee shops."

I wonder if, in the near future, independent coffee shops in Shanghai will follow the example of Taiwan, where there will be one coffee shop every two steps?