The key to coffee shop entrepreneurship: what do you need to open a coffee shop without spending money?

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Wang Shiyu, coffee startup integration manager, coffee age is nearly 20 years.

Worked as a barista and store manager, worked in international chain stores and independent stores, and judged coffee events.

Participate in store backcourt planning training, store creation planning and implementation, event curator …...

Assist Taiwan, Japanese and medium-sized stores to establish "laws and regulations" for operation.

"Cross-border cooperation" between coffee and space, old house, design, diet, groceries, youth travel, bazaar, religion, and even collagen

I have heard the dreams of countless people, the idea of parents helping their children, the to be or not to be of going to work and starting a business, the troubles of guests and partners, whether the store should be closed or saved, and whether they want to open a second store.

She has encountered all kinds of problems that you may encounter when opening a shop, and she has helped many people solve them, knowing very well that they are "inexplicable".

1. First of all, I have to ask:

> > what is the profit model?

The core of opening a store is to make money, not only to realize the dream, but whether this product can make a profit and have a model is the key to sustainable operation.

> > how many funds and resources are there?

Apart from having a dream, the most important thing to open a shop is to assess your capital, resources, and your "abilities", which is related to the size of the cafe. How long will it last? Before opening a store, we should integrate the funds and the resources we have in order to allocate them properly.

What about the imaginary coffee curator?

What would your ideal cafe look like? Where is the seat? Who is the target group? Opening Hours? The more specific the picture, the closer it is to success.

2. The core art of opening a store: the law of the → when it comes to →, →, →.

When helping to get started, clarify every step of the business process, including the complete sequence of opening the store, and explain the tricks of running an independent style cafe through brand positioning, design, marketing, etc.

3. Cross-border integration so that cafes are not just cafes

Compound or cross-border operation is not just to open a cafe in the original brand, but to define it as a new brand, and it is necessary to think about the business positioning of the composite cafe as a whole. usually the key to the failure of integration lies in the "high degree of inequality" between the brand and the cafe.

4. The store is open and there is still a long way to go

Opening a coffee shop is not only a dream, but also a process of self-awareness. Considering the near, medium and long-range adjustment and planning, the exhibition store should also maintain its independent personality and provide the management thinking of how to adjust from time to time and reverse the success.