Australian Coffee Brand Daquan-does Australian Coffee produce Coffee? reasons for the Prosperity of Coffee Culture in Australia

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Australians prefer "single coffee"

Although Europeans brought coffee to mainland Australia in 1788, it was not until the 1950s that Australia first tasted authentic espresso (Italian espresso). At that time, there were a large number of European immigrants from Italy, Greece, France, Turkey, Austria and Hungary. They had a great demand and high demand for coffee. The Italians brought not only pizza and spaghetti, but more importantly, they brought espresso.

Pellegrin'sEspressoBar of Bourkestreet in CBD, Melbourne is considered to be the first cafe to offer authentic espresso. Today, Melbourne is still the largest gathering place for Italians and Greeks outside their homeland. Since there are no Starbucks in Italy, it seems less difficult to understand that Melbourne, which has the largest number of Italian people, has only six Starbucks.

In 2002, when Starbucks was expanding rapidly in Australia, TheAge interviewed SistoMalaspina, one of Pellegrini's 's operators. Asked if a coffee chain like Starbucks had hit Pellegrini's 's business, SistoMalaspina said he didn't feel affected, saying confidently: "their coffee is good, but ours is the best."

Pellegrini's not only offers the best coffee, their coffee is almost the cheapest in Melbourne CBD. In the past two years, the price of a small cup of coffee in Melbourne is between A $3.20 and A $3.50, while a cup of coffee in Pellegrini's is A $3, while the same cup of coffee at Starbucks is A $3.80. People in Melbourne don't seem to care about the menus and decorations that Pellegrini's hasn't changed in the last 60 years. The only thing that matters is coffee. Of course, the price is not entirely unimportant. A 2013 survey of Australian coffee chains found that both Macafe and Starbuck's were poorly rated, but Macafe only cost A $2 for a cup of coffee, so Macafe survived.

In terms of coffee taste, Australians prefer simpler coffee varieties, such as Espresso and lattes. The most popular Flatwhite, created in Australia, is slightly stronger than lattes, has little milk foam and tastes more concise than lattes. Starbucks coffee is a gaudy and tasteless drink in the eyes of Australians. Starbucks also offers Flatwhite, but on the one hand it doesn't taste strong enough, on the other hand, too much foam tastes more like a cappuccino.

In addition to all kinds of individual cafes, Australian coffee chains are also on the rise. Including the aforementioned GloriaGean's; has a 24-year history, 340 stores in Australia, New Zealand, Thailand, New Caledonia and China all Australian brand TheCoffeeClub; started in Melbourne and rapidly expanded to more than 70 stores in Australia in recent years Hudson'sCoffee; South Australian emerging chain brand CIBOEspresso, as well as Australia's largest coffee bean and coffee equipment provider Vittoria and so on. Although these coffee chains are not as amorous as small cafes, they are popular because of their excellent coffee tastes, which are usually opened in shopping malls, airports, subway stations, office buildings and city squares and other areas with high traffic.

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