Colombian coffee brand Juan Valdez Colombian coffee producers association FNC taste flavor

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Colombia is well aware of the value of marketing and began to build the Colombian coffee brand image a long time ago. The creation of Colombian coffee spokesman Juan Valdez (Juan Valdez) in 1958 was arguably their greatest success.

Columbia is very clear about the value of marketing, and it has also begun to build a brand image. The person who created the Columbia coffee spokesperson, Juan Valdez (Juan Valdez) in 1958, could be said to be their greatest success.

● Juan Valdez / Juan Valdez/

Juan Valdez and his mule have become representatives of Colombian coffee, and their images can be seen everywhere on coffee packages and in different advertising campaigns, played by three different actors over the past few years. Juan Valdez became an easy-to-identify brand (especially in the United States) and added value to Colombian coffee. Colombian coffee has a unique position in the eyes of global consumers because of early marketing slogans such as "Alpine Coffee" (Mountain Grown Coffee) and continuous promotion of "100% Colombian Coffee".

Juan Valdez and his mule to become the representative of Colombian Coffee, their image in the coffee packaging everywhere, but also in different advertising campaigns, the past few years by three different actors. Juan Valdez became a recognizable brand (especially in the United States), and also increased the value of the Colombian Coffee. Because of the early marketing slogans such as "Mountain Grown Coffee" and the continuous promotion of "100% Columbia coffee", Columbia coffee has a unique position in the global consumer's mind.

● Colombian Coffee producers Association / FNC/

The marketing program for all this is initiated by the Colombian Coffee producers Association (FNC). Founded in 1927, the association is quite unusual for the coffee industry. Although there are various organizations specializing in export and promotion in many countries, there are few organizations of such a large and complex scale.

The marketing plan for all this is carried out by the Columbia coffee producer association (FNC). The association was founded in 1927 and is quite unusual for the coffee industry. Although many countries have a variety of organizations specializing in export and promotion matters, few have such a large and complex organization.

◆ Columbia 🇨🇴 Columbia | large Coffee Garden

To promote Colombian coffee, FNC coined the terms "Supremo" and "Excelso". It is worth noting that they are related to the size of coffee beans, but not to quality. The mixed coffee beans are screened by machine and graded according to size.

In order to popularize Columbia coffee, FNC created two terms "Supremo" and "Excelso" It is worth noting that they are related to the size of coffee beans, but not related to quality. The mixed coffee beans are screened by machine and then classified according to size.

● coffee taste / Coffee taste/

Colombian coffee has many different odors / Smell/

Some have a strong chocolate flavor / Rich/

Some Wan if the sauce version is sweet, with fruit aroma / Fruit/

There are great differences among different producing areas / Area/

● Colombian Coffee Brand recommendation

The Colombian coffee beans baked in front street coffee are fully guaranteed in terms of brand and quality. More importantly, the performance-to-price ratio is extremely high, a box of 227 grams, the price is only 95 yuan. According to the calculation of 15 grams of powder per cup of coffee, a bag of coffee can make 15 cups of coffee, which costs only about 6 yuan per cup, which is recommended by conscience compared to the price sold in cafes for dozens of yuan a cup.

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