How to choose a coffee franchise if you want to start a business? Is the coffee chain in the advertisement reliable to join the brand?

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For investors, the easiest way to open a coffee shop is to join a coffee brand, because there are certain norms in brand design, decoration, material supply, etc., and there is no need to consider and choose any more. To a certain extent, a lot of early steps are reduced. But many entrepreneurs who join coffee shops will encounter this kind of question in the early stage: "which brand of coffee is more popular at present?"are there any good recommendations for coffee brands?" Wait. It is true that we need to listen to the opinions of others to open a coffee shop, but in the end, we still have to make a choice, so what should we pay attention to when choosing a coffee brand? What unnecessary situations should be avoided?

How to choose a coffee franchise?

When we choose a coffee franchise brand, we do not want to consider which coffee franchise shop is the most popular, and the popularity is only temporary, just like Starbucks and Shangdao Coffee, which are not open to join the service. Any coffee brand cannot be on its own. In recent years, a variety of new brands have emerged, but some brands "fire" will soon disappear, because of the competitiveness of the coffee market, every year to join the chain needs to reshuffle. Therefore, when we choose to join, we must choose the chain management system for at least 5 years, late innovation. Planning, design to keep up with the needs of market development is worth joining.

With regard to coffee joining, the following suggestions and solutions are given on the current market environment:

1. Understand the current consumer demand for coffee: the coffee industry is in the initial stage of development in China's market, so it is understandable that consumers' demand for coffee is still based on the traditional coffee culture. Therefore, to open a coffee franchise shop, no matter how you build the brand tone and product system, you can not destroy this cultural atmosphere too much, can not be separated from the core logo of coffee, or it will easily become the four dissimilarities.

2. Expand the business model of coffee shops: traditional coffee shops mainly sell coffee, but in addition to making coffee, "coffee + simple meal" is the mainstream of coffee shops at present, and more than 40% of coffee shops join brands to offer light meals; a little difference in product details also shows the brand's depth of understanding of the domestic coffee industry.

3. Choose representative brands in the industry: Beizhang Guangcheng is the city with the largest number of new coffee shop joining brands, almost accounting for more than 60% of the new coffee shop joining brands as a whole. among them, the representative is the emerging coffee chain brands such as Tom Yoko Coffee in Shanghai.

4. Coffee shop location: the number of coffee shops in the core business district accounts for only 10% of the total, while the number of coffee shops with more than 10 stores joining brands to open stores in the core business area accounts for only about 17%. According to this data, areas such as non-core business areas and office buildings are popular locations for coffee shop franchisees.

If the coffee industry wants to develop better, it needs more good coffee brands, to do a good job, to achieve effective support in the later stage, looking forward to more and more coffee chain brands can begin to improve the late-stage operation services.

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