Starbucks can't tell you the secret of 5 careful ways to make your pocket out of control

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Starbucks can become the world's largest coffee chain, in addition to successfully shaping the symbol of its taste, in fact, it also has its unique marketing methods, so that customers are willing to pay more, and keep going back to the store to spend.

Coffee drinking is popular, and coffee shops are everywhere. Starbucks from Seattle, USA, is a favorite of many petty bourgeoisie and Wenqing consumers. Us media revealed that Starbucks can become the world's largest coffee chain, in addition to successfully shaping the symbol of its taste, in fact, there is also its unique marketing techniques, good use of space decorations and some careful machines, so that customers are willing to pay more, and continue to go back to the store to spend.

Some people once joked that drinking one cup of Starbucks a day could save a lot of money in a year. Calculated in terms of 100 yuan in a large cup of American style, it costs 3000 yuan a month and 30, 6000 yuan a year. in this way, drinking coffee at Starbucks is a luxury, but Starbucks can maintain its reputation and even blossom and bear fruit in countries all over the world. among them, there are many unknown business practices, and the US media concluded that Starbucks was in an invincible position by relying on these five cautious opportunities.

According to Business Insider, Starbucks' first tactic is that Frappuccino often introduces season-limited flavors to keep consumers fresh about the old product.

The second technique is to put inexpensive candies and biscuits in front of the checkout counter from time to time, so that consumers can pick them up and buy more when they check out.

The third trick is to change the decorations in the store from time to time so that goods can be seen from time to time, including seasonal and regional mugs, arousing the desire of die-hard fans to take pictures and upload them to social networking sites to show off.

The fourth tactic is to launch "buy one get one free" activities from time to time to attract consumers to queue up for purchases, while Starbucks' customer loyalty Program (Loyalty program) turns member gathering activities into a game mode, creating small luck, so that consumers want to move up to the next stage, or accumulate stars in exchange for free drinks.

Finally, Starbucks actually sells small cups (Short) in size, and the capacity of 8oz (about 240ml) is not marked in the store, and consumers have to make their own request to buy it; however, Starbucks in Taiwan announces that it now retains only small cups of American style, latte, daily selection of coffee, hot cocoa for children and coffee Mistow.

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