Starbucks in the United States will use three tricks to attract customers this year.

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In a twinkling of an eye, January is at the end of the month, and many people may still think that the New year has just begun. But for Starbucks, the coffee chain, the new year began as early as October 1.

This has led Starbucks to launch a series of new measures, including opening in October the first ever store that employs semi-deaf or completely deaf staff and can communicate with sign language, setting up syringe disposal boxes and plans to use pornographic video filters to prevent customers from watching porn on the store's WiFi network. During the year-end holiday, Starbucks also launched a series of special drinks, including juniper lattes and peppermint mochas. Starbucks said customers responded well.

As for 2019, what new ways does Starbucks plan to attract customers? USA Today (USA Today) reported that Starbucks will introduce the following measures:

● barista, you can be the barista.

Starbucks announced on the 24th that Starbucks will be "stationed" in American homes and offices from this spring.

Starbucks-owned drinks will be added to the Nestl é Nespresso and Dolce Gusto single-cup capsule coffee machines, including Starbucks Coffee, Seattle Best Coffee (Seattles Best Coffee), Teavana, Starbucks VIA instant coffee, Torrefazione Italia bagged coffee and tea, and Starbucks-branded K-Cup capsule coffee. Nestl é has paid $7.15 billion for the right to sell and market these products on distribution networks such as supermarkets and restaurants. The deal was completed last August.

● coffee was delivered.

Don't bother to make your own Kafei? No problem. After Starbucks began a pilot delivery service in Miami last autumn, Starbucks began to provide delivery in San Francisco through Uber Eats on the 22nd of this month. It plans to expand to major US cities such as Boston, Chicago, Los Angeles, New York and Washington in the next few weeks, and will also try it out in London in the near future.

There will be a charge of US $2.49 for each delivery order, and the customer will receive the order within half an hour.

Zolidis, president of Quo Vadis Capital, said that the demand for coffee delivery service in the United States is still unknown, but the delivery service can help Starbucks boost sales, promote the growth of members of the "Star Gift" loyal customer feedback program, and increase the utilization of mobile ordering and payment systems.

● cold drinks are popular.

Starbucks said on the 24th that a number of cold drinks continued to receive enthusiastic support from customers, including iced espresso, nitrogen cold extract coffee and fruit cold drink "ice refreshing" series (Refreshers).

Starbucks also plans to sell nitrogen-filled coffee drinks in stores across the United States by the end of the year ending at the end of September. The market share of Starbucks, which serves nitrogen-filled coffee, rose to 40 per cent last quarter from 1/3.

Mr Palmer, an analyst at RBC Capital Markets, expects the expansion of nitrogen-cooled coffee to be a big reason why Starbucks'US performance is expected to accelerate, with other drivers: delivery services, more focused beverage innovation and effective marketing activities other than "star gifts".

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