Starbucks "untold Secrets"! The US media exposed five "careful machines" in Starbucks' operation.

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Recently, the US media "Business Insider" reported that Starbucks actually has five "careful machines" in its operation.

Since Chinese mainland entered Starbucks 20 years ago, more and more people have come into contact with freshly ground coffee through Starbucks. Although many people complain that Starbucks coffee is not good, and many colleagues laugh that "Starbucks is just a photo studio that provides coffee", anyway, as the largest coffee shop chain in China, Starbucks is second to none in terms of quality control and marketing. Recently, some US media revealed that Starbucks can become the world's largest coffee chain, in addition to successfully shaping its taste symbol, in fact, there are also five unique "careful" marketing techniques, not only good use of space decorations to make customers willing to pay more, will also continue to go back to the store to spend.

According to the US media "Business Insider" report, Starbucks is quite good at using the following five marketing techniques to capture the hearts of consumers.

First of all, the first "careful machine" is to often launch season-limited flavors of Frappuccino to keep consumers fresh to this old product, but also to make originally immutable drinks full of novelty.

▲ Starbucks often offers season-limited flavors of Frappuccino to keep consumers fresh about the old product.

The second "careful machine" is that in addition to paying attention to beauty and comfort, Starbucks has also made a lot of efforts to attract the attention of consumers, such as food display cabinets are always placed in the best lit place in the store, and there are always all kinds of inexpensive cookies, candies, snacks and goods on the cashier, so that consumers can easily buy more when checking out, which, of course, helps Starbucks increase revenue.

In addition, the third "careful machine", Starbucks will often change the decorations in the store to attract customers' attention and notice things they have not seen before, not to mention those goods limited by seasonal activities and mugs limited by areas. Starbucks fans must grab, and they can also take photos and upload them to social media to show off and increase exposure.

▲ Starbucks will launch "buy one get one free" activities from time to time to attract consumers to wait in line to buy.

The fourth "watch out for the machine" and irregularly launch "buy one get one free" activities, which not only attract consumers to queue up for purchases, but also launch the customer loyalty Program (Loyalty program), which turns member gathering activities into game mode, creates small luck, and urges consumers to actively want to promote to the next stage, or accumulate stars in exchange for free drinks.

The last "beverage cup" is Starbucks' beverage cup size, which is known to jump from Tall to Grande and Venti, but in fact, Starbucks also sells small cups (Short), about the capacity of 240ml, but because it is not marked in the store, consumers have to ask questions before they can buy it.

In addition, Business Insider also revealed that if you want to go to Starbucks to save some money, there is also a trick. If you want to drink iced coffee, instead of ordering a large cup, you might as well switch to a medium cup with less ice. This will not only save money, but also serve almost the same amount of coffee as a large cup. The only thing that is reduced is ice.

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