The first product launch of the Global Coffee Alliance! Nestl é launched 24 new Starbucks products worldwide!

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If you like coffee, you must know these two coffee giants: Starbucks and Nestl é. If you happen to have a Nestle coffee maker at home, you will have a chance to drink the Starbucks capsule Coffee from Nestl é x Starbucks. No matter how we look at it, we all think that the two brands with low CP value will "show a lot of love" on this Valentine's Day. Super brand-new joint cooperation to launch a series of "Starbucks series of new products", Nestle's Dolce Gusto and Nespresso have launched Starbucks capsule coffee, and China is also listed as the first wave of listed countries, let's take a look at the details!

Nestle announces the launch of 24 Starbucks products

Nestl é acquired the permanent right to sell Starbucks retail (bagged goods) for $7.15 billion in August 2018, forming a global coffee alliance. After half a year of resource integration and product research and development, it was officially announced today that 24 new Starbucks brand products will be launched, including Starbucks' original "integrated coffee" and "single producing area coffee". As well as Starbucks classic drinks such as caramel macchiato and cappuccino. One of the most eye-catching, but also the first Starbucks brand product category, is the "Starbucks Coffee capsule."

This new product launch is the first since the formal marriage between the two companies and the establishment of a global coffee alliance in August last year, marking the official landing of the cooperation between the two sides.

Nestl é announced the global launch of 24 new series of Starbucks products, in addition to all kinds of whole bean coffee, roasted and ground coffee, as well as the first Starbucks Coffee capsule developed for Nespresso and Nestle Coffee Multi-fun Coos Coffee system. Nestl é, which owns two major capsule coffee brands, Nestle Nescafe Dolce Gusto and Nespresso, combines the knowledge of capsule coffee technology and commodity development, combined with Starbucks' expertise in roasting and mixing coffee beans, to create a variety of Starbucks coffee capsules, emphasizing that consumers also enjoy high-quality Starbucks coffee at home.

The classic flavor of Starbucks is all here.

The new range of Starbucks brands includes Starbucks' original "mixed coffee" and "single-producing area coffee", as well as classic drinks such as caramel macchiato and cappuccino. All products are made from 100% selected Arabica coffee beans.

Nestle Coffee, Nespresso and Starbucks jointly launched a new experience of coffee products, including all kinds of coffee beans, ground coffee, capsule coffee, but not ready-to-drink drinks.

Nestl é further distributes coffee and beverage business, while Starbucks focuses more on coffee chain business.

Last year, Nestl é and Starbucks announced the completion of a $7.15 billion licensing agreement. Under the agreement, Starbucks authorizes Nestl é to sell its packaged products worldwide, including Starbucks packaged coffee (coffee beans, instant coffee and other retail businesses) and beverages in supermarkets. the agreement covers only products and services outside Starbucks physical stores and does not cover Starbucks' 28000 coffee shops around the world. And about 500 Starbucks employees will join Nestl é as a result.

The "marriage" also allows Nestl é and Starbucks, which were originally competitors, to get what they need. For Starbucks, which is in decline, the divestiture of businesses other than coffee shops has enabled Starbucks to focus more on coffee chain business, especially at a time when China, the world's second largest market, is being strongly challenged by Lucky. It marks that Starbucks, as part of the global coffee alliance, has expanded new channels with Nestl é, further expanding the global influence of the Starbucks brand. It will help Starbucks to continue to expand its business in China. It is also an important measure for Nestl é's largest high-growth category coffee business, and it is of great significance for Nestl é to further distribute its coffee and beverage business.

Nestl é is building this existing product line and bringing it to new markets under an agreement with Starbucks last May, allowing Starbucks to focus on its cafes. Nestl é hopes to bring Starbucks coffee to supermarket shelves around the world with its retail expertise.

Nestl é said the products will be sold in retail stores and online in Belgium, Brazil, Chile, China, Mexico, the Netherlands, South Korea, Spain and the UK, and more markets will be opened up later this year. It is reported that the hot line to promote new products is only the beginning of Nestl é plus coffee retail market. The head of the strategic business unit of Nestle Coffee said that this product launch is only the first of several product lines in the future.

Nestle Coffee official said that China will be the first country expected to be listed, although the detailed launch date is still being confirmed, but the editor is also looking forward to one day to taste Starbucks coffee brewed with Nestle coffee machine!

Photo source: Nestl é official website, Internet

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