Coffee didn't appear in Brazil until 1727, and by 1852, it became the world's largest producer.

By the end of the 19th century, cracks began to appear in the Brazilian economy. Since the beginning of the colony, the country has in turn relied on one of a series of raw materials-Brazilian wood, sugar and gold-as its economic base for exports. The country's social structure is dominated by an elite of European-originated landowners who benefit greatly from African, indigenous and mixed-race labour, first through slavery and even after its abolition. It's impossible to get out of a person. The economic situation.

This economy, which focuses on the extraction of natural resources, has little incentive for industrial development. Although the rise of coffee as the next cash crop did not completely reverse the cycle of colonization, feudalism and mining, it did encourage industrialization, help develop the middle class in the country, and devalue slavery.

Brazil produces nearly 1/3 of the world's coffee, and its farmers respond to changing needs. The country has the right conditions to grow two main types of beans-Arabica and Robusta, but most of the focus is on Arabica, as this is the demand of the export market.

The place where coffee is grown in the country is changing, with production shifting from the more mountainous Minas region in the south-east to the flatter but warmer Serrado region in the centre. From the increase in farmers' acreage to 5 to 10 hectares to large plantations with a planting area of 5000 hectares, there is still a mixture of farmers. It is these larger growers who are expanding production, and many are investing in new trees with higher yields. Traditionally, coffee plants provide twice-yearly harvests-high and low returns. Many of these new varieties can increase yields and provide more stable harvests every year. The decline in the labour force has also promoted the use of more technologies, such as harvesters.

The transfer of production in the semi-tropical Serrado region has led to a greater threat to diseases and insect pests. Insects such as moths and cicadas can destroy trees and are in danger of rusting. Along with nematodes, Adama's coffee crop protection products focus on pest control. They include: Azimut ®, Pratico ®, Guapo ®, ExpertGrow ®, Voraz ®and other crops registered in Brazil.

Through what we call SIMCaf é (Coffee Integrated Management solution), we have developed a coordinated approach to provide crop protection products to coffee growers through cooperatives and distributors. We also bring together a group of growers, agronomists and consultants, which we call the crop management team. They advise us on diseases and pest threats on farms and predict possible problems in the future. As a result, we have developed new products prepared and produced in our factory in Brazil.

There is no doubt that as countries around the world drink more coffee, the demand for Brazilian coffee will continue to grow, and this trend will continue to promote the development of the Brazilian coffee industry. "

Coffee fact:

Coffee was first officially recorded in what is now Yemen in the 15th century.

Since 1990, the demand for coffee has increased by 1/3

Coffee arrived in Brazil in 1727. By 1852, it had become the world's largest producer.

Brazil produces 2.994 million tons, accounting for 30% of the world's coffee production.

Brazil exported 2.212 million tons, accounting for 1/3 of the world's coffee exports in 2015.

Kopi Luwak is the most expensive coffee in the world, with prices ranging from 500g to 300g.

There are more than 24000 Starbucks coffee shops in 70 countries.