The cat claw cup caused a murder! Starbucks cat claw cup explosion was crazy robbed, fighting for the cup, internal operation.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

There have been rumors on the Internet that Starbucks is not a coffee shop, but a seller of cups, and Starbucks may make more money selling cups than coffee. Now, the rumors have been verified.

On February 26th, Starbucks launched a double glass, commonly known as the "Cat's paw Cup", which limits Starbucks' 2019 cherry blossom season to pink cat claws. Because the shape of the cup is unique and the number is limited, many people wait in line all night to buy this cup. On the same day, Starbucks across the country simultaneously engaged in a battle-known as the # Cat claw Grail War #.

In the past two days, Weibo has also been refreshed by Starbucks' Cherry Blossom Cat claw Cup. This cat claw cup is so popular that even scalpers go out, and some people even fight to get it. This cup is not only popular in stores, but also started a cup business on the Internet. the price of the cup was once raised from 199 yuan to 1000 + yuan, and the price has been doubled several times, thus giving rise to a variety of "social hot" issues.

A bloody case caused by cat claws, Starbucks cat paw cups have become popular for thousands of yuan each!

On Feb. 26, Starbucks Coffee sold the 2019 cherry blossom-themed cups in Chinese stores. In this group of new spring products, many of the cups can not be modeled and designed without cats, dogs and cherry blossoms. Among these new cups, the most popular one is the Cat's paw Cup. This cup is popular because the inner wall of the cup is made into the shape of cat's claws, which become clearer as the beverage is "materialized" when the colored drink is injected into the cup. The "Cat claw Cup" went viral on Weibo and Douyin before it went on sale. As soon as the release message appeared, it spread all over the network and was snapped up as soon as it went on sale.

On the Internet, the 199-worth cup was not only ransacked, but also sold to 600 yuan each, and the price is still on the rise. the price of a double glass is so high that there is no market, which can not help but surprise the general public.

Netizens commented: "this is not a cup, this is the Grail war, it is the blood of the losers, it is the trophy of the saints", "is the cup so hot and expensive, is it filled with fairy water?" Or will it become fairy water when it is poured out? " , "this cup is troublesome to clean, and does it really look good?"

In order to buy this cup, everyone was heartbroken. Under the circumstances that there were few supplies in each store, friends who really wanted to buy and some scalpers and purchasing agents began to line up at Starbucks at two or three o'clock in the morning, or even the night before. There are even images of someone exaggerating that a tent has been set up in front of Starbucks at 10: 00 p. M.

Worst of all, it's no use waiting in line early. As the number of cups in each store is limited, there are only 2 or 3 cups on average, and many people fight directly in Starbucks stores in order to snap up purchases. Others rushed into the store and smashed the whole cabinet of mugs, resulting in no one being able to grab them.

Hunger marketing leads to a variety of problems: clandestine operation, internal queuing, scalper hype.

Starbucks cups as a "limited" product are attractive mainly because of the emphasis on the value of "scarcity is precious". Consumers find it difficult to get started, so they generally do not consider the quality or price of the goods themselves, and rely on hunger marketing to trigger "impulse consumption".

Although Starbucks' marketing method is successful this time, it has also caused all kinds of questions and dissatisfaction, such as suspected clandestine operation, internal queuing, scalper hype and so on. The root cause of all kinds of "social hot" events is that Starbucks has carried out such hunger marketing but limited purchases, resulting in that in some stores, consumers in the first place will buy all the cat's paw cups, and many consumers in the back can not buy cups, so they have changed from "hunger" to "dissatisfaction", which has fuelled the hype of scalpers.

On Weibo, many netizens have found Starbucks'"routine", accusing Starbucks of going too far in hunger marketing and are proud of it instead of shame, it is undoubtedly low-level and bad. If some consumers suffer additional personal injury as a result, I am afraid Starbucks will also be "unable to afford it."

In addition to hunger marketing, many Starbucks fans said they were suspected of experiencing "clandestine operations", "internal queues" and so on.

Starbucks remedied afterwards, "Cat claw Cup" will be sold online at the mall.

In the face of the difficult situation of finding a "cat claw cup", on the afternoon of the 26th, Starbucks Coffee released a new update on the "Cat claw Cup" in its official Weibo Starbucks China, saying that "Cat claw cup replenishment is stepping up arrangements." will soon land Tmall Starbucks official flagship store, the price is the same as the intention of this replenishment. We will share the details with you as soon as possible. "

A new progress in stock was announced on the afternoon of the 27th: 1000 cat paw cups will be sold on Starbucks' official online retail platform from February 28 to March 3, 2019. The cat claw cups have just begun to be made, and the craftsmanship is fine, and the expected delivery time is April 8, 2019. When ordering on the above two online retail platforms, each cat paw cup is paired with only one owner to avoid the situation of one person with more "cats".

Finally, the editor advises everyone that sometimes it must be in your life. Don't lose your mind for the sake of just one cup. If anyone grabs the cat's paw cup and doesn't want it, remember to tell me in the message area.

Photo Source: Starbucks China official website, Starbucks China official Weibo, Internet

END