Pu'er City comprehensively enhance the competitiveness of coffee, what are the advantages of Yunnan coffee? What are the disadvantages?

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In recent years, relying on the advantages of the origin and location resources of the coffee industry, and taking the Yunnan International Coffee Trading Center as the engine, Pu'er City has gradually established a guarantee mechanism and service mechanism to promote the healthy development of the coffee industry and promote the diversified development of coffee trade. enhance the market competitiveness of Pu'er coffee.

Improve the quality of coffee. In conjunction with the National Coffee key Laboratory and Pu'er Coffee Association, we should formulate coffee standards, establish a coffee traceability system, and guide and encourage farmers and enterprises to improve coffee quality and grade. Establish a coffee price index system. Jointly with Xinhua News Agency, the "Xinhua Yunnan (Pu'er) Coffee Price Index" is released, which objectively and accurately reflects the coffee price level, guides the coffee transaction price, and forms the price vane of Yunnan producing areas. to provide price guidance and services for the majority of coffee enterprises and farmers. At present, the coffee price index publishes its weekly report to the world on a weekly basis, with 10 issues and a total of nearly 100 million visitors. Give full play to the role of financial services platform. Relying on the Yunnan International Coffee Trading Center, innovating the financial service model, adopting the innovative financial service model of "government + trading center + financial institutions", using financing models such as "warehouse receipt pledge financing" and "coffee target price insurance" to help enterprises and farmers invigorate funds and reduce risks. Speed up the construction of Yunnan boutique coffee processing park. Taking the Yunnan boutique coffee processing park as the carrier, through the operation mode of "attracting investment, producing and raising business, promoting production and promoting business", it attracts high-quality coffee enterprises at home and abroad to enter the park and converge the coffee-related transaction flow, capital flow, goods logistics and people flow of China and its neighboring countries into the processing park to promote the integration and upgrading of the coffee industry. Strive to expand the influence of the brand. Promote the national coffee well-known brand demonstration zone through national acceptance, through the second Pu'er (International) boutique Coffee Expo and other activities, strengthen the promotion and publicity of coffee brands, and enhance the influence at home and abroad.

Compared with coffee from other places, what are the advantages of Yunnan coffee? What are the disadvantages? Yunnan producing area is located in the area suitable for growing coffee, and the overall quality is good.

Advantages: fresh, short delivery cycle. The balance is good and it is easy to match. Some fine washed coffee has berries and other flavors, and some special treatment methods and new processing methods have brought some high-quality tonality and flavor to Yunnan boutique coffee, so that Yunnan good boutique coffee can also be used as a single product. Commercial grade Yunnan coffee beans are also cheaper than imported coffee.

Disadvantages: because of the problem of coffee varieties, the flavor is relatively simple, and the production cost of high-quality coffee is high, so it is difficult to compete with imported high-quality coffee in terms of price. The proportion of domestic roasters is less, the lack of market share, the brand influence of producing areas is not enough; coupled with the inherent prejudice of Yunnan coffee, as well as less awareness of Yunnan coffee and other reasons, the actual consumption of Yunnan coffee in China is still very limited.