After Coca-Cola acquired Costa, it launched Costa canned coffee for the first time.

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British coffee chain Costa launched its own canned coffee for the first time after it was acquired by Coca-Cola.

Recently, Costa launched an RTD (ready-to-drink) ready-to-drink coffee with three flavors: classic latte, caramel latte and American black coffee. Low calorie is a major feature of this new product. Costa CEO Dominic Paul said the packaging provides consumers with greater flexibility in drinking coffee.

Coca-Cola claims that Costa coffee has 30% less sugar than ready-to-drink coffee already available in the UK market, with only 95 to 120 calories in a 250-ml cup. Also, each can of coffee contains the equivalent of two cups of espresso.

In terms of coffee quality, this canned ready-to-drink coffee uses the same Mocha Italia Signature Blend beans as Costa Coffee. Like other beans Costa uses, the beans are certified by the Rainforest Alliance.

Coca-Cola will now launch the new product. Jennifer Mann, senior vice president of Coca-Cola, said the Coca-Cola team worked closely with the Costa team to develop the new product, which combines marketing expertise in the Coca-Cola system, global market size, sales channels and Costa's expertise in coffee.

Coca-Cola believes that this new product will help promote Costa as the "world's number one" coffee brand.

The ready-to-drink coffee will be available in the UK from the end of this month, followed by Poland and China. The reason for choosing these two overseas markets is that Costa brand has a high visibility in the local area and is convenient for product promotion.

Costa's move can be said to be in line with the trend.

On August 31, 2018, Coca-Cola announced the acquisition of Costa, a British coffee brand, from Whitbread for $5.1 billion, acquiring all of Costa's outstanding and outstanding shares and all of its current operations. These operations include coffee brands and their nearly 4000 stores with professional baristas, coffee vending machines, home coffee and coffee roasters.

A month later, John Murphy, president of Coca-Cola Asia Pacific, told the Financial Times that the main purpose of acquiring Costa was not to move to physical retail, but to use Costa's supply chain to provide coffee to fast-food customers. "The retail part is not necessarily the most attractive part [of the acquisition]." One of the main advantages of acquiring Coastal is that it helps Coke deliver coffee to its largest customers. The biggest customers are mainly fast-food companies, which are keen on all kinds of drinks.

Coke has struggled to diversify beyond carbonated drinks, and it must quickly adjust its carbonation as global scrutiny of sugary soft drinks increases.

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