Starbucks Arabica coffee beans taste description _ how to cook Arabica coffee beans

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What is a good cup of coffee?

For this question, I believe that no matter senior coffee lovers or amateurs, everyone's answer is different. Like "a thousand readers have a thousand Hamlets", it is difficult to say that there is a unified standard answer.

Some people will say that good coffee should be authentic, do not need to add sugar and milk, just need to retain the bitter fragrance

It is also said that good coffee should be gentle, just like milk immersed in coffee, white and black colors blend with each other to enjoy a pleasant afternoon.

So, what's your answer?

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Good coffee = high quality coffee beans?

Everyone has different preferences for taste, so the coffee industry has formed a standard of evaluation that is not based on personal orientation.

Concentrated on coffee beans.

Coffee lovers should know that both Starbucks and Lucky, or KFC and family convenience stores, boast that they use Arabica coffee beans.

Is it because Arabica represents the high end?

NO!

In fact, the most common variety of coffee beans in the world is Arabica coffee beans, accounting for 70% of the world's total. However, compared with other coffee beans, Arabica coffee beans have higher requirements on planting environment, soil and climate, so they are relatively more expensive.

Therefore, the reason why the brand boasts that it uses Arabica is actually because domestic consumers do not understand coffee and act as a differentiated marketing tool.

In other words, coffee beans are not equated with high-quality coffee!

In fact, there are many factors that affect a cup of coffee, in addition to the variety and origin, the way of planting, the picking and handling of raw beans, roasting, grinding and extraction will make a difference in the taste of a cup of coffee.

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Good coffee = boutique professional coffee?

In the view of many professional coffee lovers, a good cup of coffee is to choose the right coffee beans, use the right roasting method, and then be made by professional baristas to maximize the flavor of the coffee beans themselves.

This leads to the concept of "boutique coffee".

To put it simply, it refers to the coffee made from coffee beans with excellent taste characteristics in an extremely ideal geographical environment. In addition, the alcohol thickness, acidity, flavor, cleanliness, dry and wet aroma and other indexes of coffee were scored.

Only coffee with more than 80 points is a cup of "boutique coffee".

Just like selecting three good students, it needs to be scored comprehensively from the aspects of achievement, moral character, social practice, sports, academic achievements and so on.

In the eyes of professional coffee lovers, only coffee with high scores is really good coffee.

Because of this, in addition to professional baristas, professional coffee making equipment is also very important to make a fine cup of coffee.

Not long ago, it was revealed on the Internet that Lucky was using the coffee machine for mortgage financing, which aroused strong doubts in the market. Many people commented one after another: is it possible that Rui Xing, who is fighting a big subsidy war, is short of money to this extent?

In fact, this view is not accurate.

The coffee maker used by Ruixing is of the same level as Starbucks, with a market price of about 750000. In other words, even if there is only one coffee machine in a store, Lucky's total investment is more than 1.5 billion yuan!

It is precisely because the amount of money occupied by the coffee machine is too large, it does not conform to the operation mode of Lucky Light assets. That's why there's mortgage financing.

However, even Starbucks, Ruixing coffee, in the eyes of many professional coffee lovers, can not be regarded as boutique coffee.

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Good coffee = coffee that tastes good to the public

In China's coffee market, it is basically certain that all brands that attempt to take the boutique coffee route will not escape the fate in the end.

Just imagine, would you like a cup of coffee because of its high score?

Starbucks and Ruixing are actually aimed at mass consumers, believing in the concept of customer first, that is, to maximize the consumption habits of a group of consumers.

Under this concept, Starbucks specially created "the third space besides home and office" in addition to the coffee itself, while Ruixing built a coffee brand aimed at white-collar workers under the guidance of the new retail.

Although the two brands may not be favored by professional coffee lovers, they are good enough for consumers who support them.

Therefore, the criteria for measuring good coffee are different.

Take a car as an example.

The industrial technology condensed in super luxury sports cars must be more than ordinary family cars, but the market is more recognized by car brands such as Volkswagen and Toyota.

Because, good things, first of all to meet the needs of the public!

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A good cup of coffee depends on your choice.

The whole society is pluralistic, which leads to a pluralistic view of a product.

Because of this, many brands can exist side by side. Because, as long as your coffee meets the preferences of a group of people, then for them, this is a good cup of coffee.

So, what do you think a good cup of coffee is like?

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