Brainstorming in coffee shops

Last week, 3W Cafe officially settled in Dongguan.

"We have sent questionnaires to more than 900 post-90s generation to investigate their views on our new interest-based social tool", "We are a 'smart brain' for traditional household electricity", "We want to build a commonweal supermarket chain based on Internet O 2O thinking". In a cafe in Dongguan's Tian'an Digital City, a group of people talked about starting a business with ambition. Last Friday, 3W Cafe, a well-known platform for creating coffee in Zhongguancun, officially settled here, and the first batch of entrepreneurs received tutoring from their mentors.

In the same week, two local start-up cafes with "3W" as the template opened one after another, the online coffee launched by the Dongguan Electronic Commerce Association and the honeycomb coffee with Songshan Lake as the entrepreneurial position.

3W teamed up with Tianan to provide financing for entrepreneurship.

As a well-known entrepreneurial cafe in China, 3W Cafe has created a mode of incubating business by drinking coffee as a medium for Internet senior talents. its presence is quite exciting for the entrepreneurial community in Dongguan.

"what we hope is that a young man of the post-90s generation is sitting in a corner drinking coffee with a computer, and someone goes up to him and asks him if he knows anything about IOS development. Then they talk to each other very happily, and more people join brainstorming, so that a new project can be born," said CEO Zhou, a 3W cafe. The first phase of 3W's entry into Dongguan received tutoring applications from eight entrepreneurial teams. Successful entrepreneurs in China will be invited to coach them for 4 to 6 months. "these team mentors are often investors, so they can lead the team to explore more attentively."

Zhou Wang said that after more than three years of development, 3W has become more than just a coffee shop, gathering headhunting, market, financing and other resources. Sequoia Capital and partners of Northern Lights Venture Capital have all become shareholders of this "high-tech version of Starbucks." the group is also trying to cover all aspects of the needs of the entrepreneurial team. The 3W Cafe, which is settled in Dongguan, is their fifth opening in Guangdong. Three of them cooperate with the Tian'an Digital City in the three places to value the entrepreneurial atmosphere of the park, help the entrepreneurial team receive mentoring and dock investors.

He Wen, managing director of the host Tianan Digital City in Dongguan, said that for promising start-up projects, Tianan Digital City is willing to "join forces" with 3W in financing to support the development of the project with the park's innovation fund. "We have just completed three angel investments. the first team will generate 50 million yuan in income this year, and the second team received an initial dividend of 1 million yuan last quarter. For these 'dream' teams, we are happy to support, even if there is a risk may fail, but these projects as long as a 'Jack Ma', that is a win-win situation, "he said.

The local honeycomb coffee adopts the "crowdfunding" mode.

On the second day after 3W settled in Dongguan, Songshan Lake Honeycomb Coffee also opened on Saturday. Founder Lai Wanli told reporters that he specially went to Shenzhen 3W Cafe to observe and study for a week to understand 3W's business model, combined with the entrepreneurial reality of Songshan Lake and his own resources, and created Honeycomb Coffee. Strive to build into a "academic" style of technology and creative industries.

Lai Wanli has made a 2.0 local transformation of Honeycomb Coffee, which is mainly based on the Hong Kong Asian Business School, using a large number of students from various industries as potential entrepreneurial resources, while pooling the resources of various colleges and universities. to provide project landing and incubation for Songshan Lake and business school entrepreneurs, with the support of the park management committee.

"We have just introduced a mother and child industry trade brand Baiyang, will be in Songshan Lake e-commerce business, is expected to impact the new third board." Lai Wanli's honeycomb coffee financing model is a little different from 3W. They use the "crowdfunding" model. If they have good programs, they draw money from students' tuition fees as an investment. Now, 10 projects have been introduced and are being incubated.

On the first day of business, Pang Baolin, a famous Asian investor from the Hong Kong Monetary Authority, and Leng Xiaolian, managing director of Shenzhen Junshang Wealth Management Center, came to coach venture capital projects. Pang Baolin said that he had been in finance for more than 20 years. Recently, he is also working on venture capital funds. If excellent projects are found here, he will be happy to help the entrepreneurial team provide financial services and even support listing. This is a great encouragement to the entrepreneurs on the scene.

Previously, the online coffee raised by the Dongguan e-commerce association also opened on December 22. Xiu Xiuyi, one of the shareholders, is also the president of the Dongguan e-commerce association. They have gone north to Zhongguancun to learn from 3W, and the purpose of opening the restaurant is not to make a profit. but to promote Internet exchanges and entrepreneurship. In addition, Dongguan Songshan Lake Guofu Technology Incubator Co., Ltd. has also built a similar cafe.

This circle loves sharing and is not afraid to let a hundred flowers blossom.

Wang Yong, deputy general manager of the newly established Songshan Lake Yifu Network Technology, welcomes the formation of these communication circles. He has long hoped that Dongguan will have more such e-commerce circles, because e-commerce is different from traditional industries. Making money does not lie in collecting "secret books", but in "the more you share, the more you gain." There were some e-commerce salons in the park in the past, as long as they are not the core of things, you tell me, I also tell you, learn from each other, through sharing to improve each other. The formation of various cafes has given this circle a fixed platform.

Zhou You is also open to all kinds of Dongguan version of science and technology cafes: "We like to see more partners use this model to build a business platform, the market for creating coffee is very large, and sharing their own innovation can lead to better development."

(writing / Photography: Yang Yang, a reporter from Nandu)

(original title: brainstorming in cafes may be a new project)