Top 10 problems you will encounter in the operation of coffee shops

[question 1] how to increase the turnover of the coffee shop?

The volume of passengers and the per capita consumption of guests directly determine the level of turnover, so it is necessary to increase the turnover from two aspects: increasing the flow of customers in the coffee shop and increasing the per capita consumption of guests, strengthen the training of service personnel sales skills and establish an incentive mechanism.

[question 2] Coffee shop marketing activities have been carried out, but found that it is not very effective, how to carry out coffee shop marketing planning?

The purpose of coffee shop marketing planning is nothing more than to improve the popularity and popularity of coffee shops, and to promote coffee shop products and services. First of all, it depends on whether the activity is adapted to the local market. Is it attractive enough to consumers? Is there any value for money, etc. In the event at the same time whether the coffee shop to provide customer satisfaction with the products and services, if not, then twice the result, and can not achieve the desired results!

[question 3] how can you win in the fierce competition with your peers?

Has a long-term stable characteristics and suitable management model, the courage to innovate, seek development in progress, so that competition has become a healthy competition, learn from each other, and innovate in reference.

Right. Need to focus on the business theme positioning, product features and service quality, and then cooperate with the appropriate marketing planning.

[question 5] the coffee shop can not keep old customers, and there is a lack of repeat customers, how to improve it?

Repeat customers are almost important supporters of the long-term stability of the coffee shop. In addition to the material enjoyment and the continuous updating of the products, what is more important is the added value when the guests spend in the coffee shop, which is mainly manifested in the understanding and respect for the guests' consumption habits and their concern for the guests. and standing on the side of the guests for the sake of the guests and so on.

[question 6] how to shape the corporate culture of the coffee shop itself?

The most intuitive expression of corporate culture is the spiritual culture and cohesion of the enterprise. The shaping of corporate culture is not overnight, but needs to be accumulated and precipitated for a long time.

[question 7] Cafe business is good but it is always unprofitable or not profitable. What is the problem and how can it be improved?

Profit = turnover-expenditure

If the turnover is stable, we need to find a reason for the expenditure. Put an end to unreasonable expenditure and unnecessary waste, control operating costs is the correct solution.

[question 8] how to reduce the operating cost of the coffee shop?

First of all, it is necessary to understand that the operating cost of the coffee shop includes: raw material cost, personnel cost, water and electricity cost, industrial and commercial tax cost, etc., and effectively control the current cost of the coffee shop according to the normal standard.

[question 9] there is a big problem with the management of the coffee shop, and the system is always unable to be implemented in place. I feel beset with difficulties, how to improve it?

Whether the system is perfect or not is the first question to be considered, and whether there are corresponding rewards and punishments. Are the executors of the system implemented in accordance with the requirements and are the enforcement efforts in place? And whether all personnel have clearly implemented the standards. !

[question 10] Coffee shop staff flow too frequently, which is disadvantageous to the operation of the coffee shop, but do not know how to improve it?

The industry needs to determine the mobility of its non-ordinary enterprises, create a fair and just working platform, improve the internal management system of the coffee shop, shape the corporate culture, and retain the hearts of employees. At the same time, we also need to excavate and train talents and reserve human resources.