Coffee Shop Coffee Shop Startup Successfully Opened Coffee Shop-3

Coffee shop lesson 5: cost control-how much does a cup of coffee cost?

Of course, you can't lose money when opening a shop. But many people only know how much a cup of coffee costs, but do not know how much a cup of coffee costs.

It usually takes 15 to 20 grams of beans to make a cup of coffee, and 25 to 30 cups of coffee to make a pound of coffee. The cost of cream (or milk) and sugar for a cup of coffee is about 1 yuan, as well as paper cups, tissue paper, mixing sticks and other materials. In this way, the raw material cost of a cup of coffee is roughly between 2 yuan and 4 yuan. In addition, don't forget to add the cost of rent, water, electricity, personnel and equipment depreciation, plus a certain percentage of the profit is the price of a cup of coffee.

Many shopkeepers do not know how to set the price, depending on how much the competitors order, they also draw the gourd themselves. But this kind of laziness is very dangerous. later, when we find that we cannot make ends meet and dare not raise prices, we have no choice but to switch to cheaper coffee beans, and the vicious circle begins. "this is the beginning of preparing to close down!"

Coffee shop lesson 6: customer training-long flow to build word of mouth

Opening a coffee shop is like chasing a girlfriend. It takes time to brew. A few years ago, it was quite profitable to open a coffee shop, but with the strong involvement of competitors and coffee chains, it became more and more difficult to open a dream cafe with its own style. "as long as they are conscientious coffee suppliers, they will warn entrepreneurs not to get rich overnight by opening a coffee shop."

Opening a cafe is a long-running business, usually in the stage of burning money in the first three months, and many people hope to make a name for themselves through various marketing and advertising activities before opening the shop. "but don't be full on the first day of the opening!" Zhou Wenpei said very seriously. His reason is that the movement line and customer service process of coffee brewing may not be familiar with at the beginning of the opening, and some of them are not even good at using coffee machines. The more people come, the more customers complain.

"as long as you have two or three kittens on the first day, you can gradually familiarize yourself with various skills and work flow, and as long as one of them is not a dumb cat, you will gradually have a reputation." since the estimated flow of people at the beginning will not be too high, it is necessary to rely on lower operating costs (of which lower rent is the most important) in exchange for time to train customers.

Ask yourself three questions

To open a coffee shop, you can not only realize your entrepreneurial dream, but also make some like-minded friends. However, be sure to ask yourself three questions: is the rent in the store reasonable? Is the capital for starting a business mostly self-owned? Is it your lifelong interest to open a coffee shop? If the answer to all three questions is "Yes!" So owning your own Fantasy Cafe will no longer be a distant dream shop), keep track of the number of competitors who come in and estimate their turnover, and assess the quality and coffee-making skills if they enter the battle. is the key to determining the return rate of customers.