General knowledge of coffee shop management strategy of opening coffee shop

If you want to open a coffee shop, I don't know whether to open it independently or join a chain, or to open a pure coffee shop? Or is it something else? This is the first choice you face at the beginning of your business. If you do not consider the start-up capital, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if you also consider franchise fees, business area rents, labor costs, investment costs and other expenses, there is little difference in interest rates. If the start-up capital is not high, can not join the chain of a well-known brand, you should consider starting your own business. Below, list several types of cafes operating characteristics and suitable for the population. (for reference only)

Characteristics of individual store:

Operating area: about 50-100 square meters

Employ: 2-3 people

Store decoration: emphasize individual style

Atmosphere in the store: suitable for reading, dating, chatting, meditation, relaxation, etc.

Coffee making method: more professional, attaching importance to cultural taste, including siphon, Italian, follicle and so on.

Suitable for the crowd: generally speaking, personality shops are suitable for slow tone, with unique personality and people who pay attention to design taste. They love coffee, understand coffee culture, have a high level of education, and face a group of customers who also pay attention to taste. The operator of this kind of store has the closest relationship with customers, more like friends, the price of coffee is higher, and the service provided should be more perfect.

Features of the compound store:

Operating area: 100-150 square meters

Employ: 4-5 people

Complex forms: 1, books, tea art with coffee; 2, mainly meals, coffee drinks as a supplement; 3, online coffee, mainly online, coffee is just a beverage provided; 4, clothing, boutiques concurrently sell coffee

Suitable for the crowd: the compound store is suitable for people with some special talent or special combination background. Coffee is only one of the products in the store, not all of the business. Operators may have research on catering and may be interested in floral art. The main income does not come from coffee, but is interested in business projects. It is not easy to open up customers, but it is very loyal and stable.

Features of joining chain stores:

Joining chain stores makes it easier to start a business, and does not require high management quality of investors, but the amount of investment is relatively high, requiring a large amount of money, and low personal autonomy. The advantage of joining chain stores is that they have a strong brand background, can bring some customers, and have the support of model decoration, products, management and service personnel, which do not need to worry about the franchisee in the early stage. In this form of cafe, the distance between operators and customers is the furthest.