Coffee shop location (IV): residential area

There are many people who want to open their own small libraries, but few of them succeed in the end, and most of them cannot pass the hurdle of site selection. According to personal irresponsible statistics, more than 95% of people who have plans to open stores eventually miscarry due to site selection.

Residential areas, especially many old houses or Shikumen houses in the city center, are undoubtedly the easiest places for families to get rich in comfortable cafes. In particular, those houses have a little history, the city entrance is also available, and there are more places nearby where foreigners live, which will be the best location to open a coffee shop. Some people will open their shops in residential areas near downtown areas, and often get good results.

Location name: residential area

Main target market: residents and foreigners

Recommended business items: coffee, Western-style simple meals, cultural salon

Pricing strategy: medium price

Suitable area: 30 muri 80 square meters and above

Rent: it won't be very high.

Main advantages: perhaps for many people, the old house itself is very attractive, coupled with a coffee shop decorated like Peach Blossom Garden and a talkative boss, maybe some good music and friends. Such cafes will be very marketable near residential areas. Such cafes are often supported by regular guests, so how to establish a long-term relationship with guests will be a major challenge.

Main disadvantage: your neighbor may be your biggest obstacle, whether you want to install an air conditioner or redecorate it, there will always be some people watching you closely.

Suggestion: decorate with warm colors, such as finding some old furniture, etc., can add points to your cafe. Sad choices do not have to be too rigorous, in short, it is most important to give people a sense of comfort and personality.