The way of catering operation and management

A good plan will benefit people for a lifetime, a good strategy to bring the enterprise back to life, a secret of the way of doing business, so that you can lead to the road to wealth and realize your wealth ideal. Summary of Siyuan Food and Beverage Planning.

One: honesty, starting from the beginning.

The key to success lies in how to tap its gold content. "honesty" is like a huge gold mine. in catering business, if the promise to the customer can be realized as scheduled, it will bring you a hundredfold profit. do not regard the quality of the product as the biggest "integrity" brand, to achieve a high degree of unity of product quality, business philosophy and commitment to customers, this is a complete "integrity" brand. In order to be invincible. Of course, it is necessary to set up the card of "honesty" from now on.

Second, the popularity of both the new and the old.

Famous, the brand is popular, do not need publicity everyone scrambles to know, unknown even the propagandist will not accept, of course, the coffee shop is no exception, we should pay attention to long-term and short-term popularity, taking into account the new and old fame.

Like Beijing Roast Duck, Tianjin GouBuLi steamed stuffed bun and Changsha Fire Palace, they are famous for their old brands. today, in order to expand the catering market, not only open national chain stores, but also innovate in the technology, processing and taste of products. For the newly opened store, with the advantages of new environment, new taste and "new" fame, business is obviously booming. However, with the passage of time, internal management has become increasingly neglected, the quality of food and service has declined, innovation is lacking, and a large number of customers have been lost, which requires long-term establishment of brands and turning new fame into old fame. just like McDonald's and KFC, ensuring quality and hygiene for a long time, paying attention to innovation, not only let consumers eat at ease, but also improve the quality of service, solid can have a large number of consumers

Third, The Moneychangers, businessman and operator adopt a three-pronged approach.

If you want to succeed, you must learn to make friends. One of your friends is a good talker, he can't help you tide over the difficulties; a friend is good at being a director, he can't help you tide over the difficulties; your third friend is good at integrating the advantages of the first two friends. Can help you tide over the difficulties, which shows a problem, one of the three is indispensable. Of course, the same is true of catering business, which requires the combination of The Moneychangers, business and operators.

The so-called The Moneychangers refers to the talent for making money, including inspiration, ideas, have a strong hobby of making money, constantly thinking about the strong will to make money. The so-called business quotient refers to the talent for dealing with all kinds of complex matters, including the sensitive ability to find problems, the ability to organize complex things, the ability to actually deal with problems, and the firm will to deal with chaos. The so-called operator refers to being good at integrating the advantages of all resources and formulating macro and micro development strategies.

In addition, in the specific operation of catering, we should also achieve the skills of giving full play to our strengths and circumventing weaknesses and making up for our weaknesses, and deal with the relationship between the two. Give full play to your strengths and avoid your weaknesses: if you are long, you should carry it forward, and if you are short, you should avoid it. You must not be a dwarf who is forced to be a tall son. Make up for your weaknesses: if you are good at internal management and shorter than marketing, you can pay attention to strengthening the study and training of marketing to make up for the deficiency of marketing.

Fourth, the four adaptations of enthusiasm, tenderness, ruthlessness and humor.

Sun Tzu wrote in the Art of War: "throughout history, Sun Tzu led the army to attack the enemy, invincible, he Ye, the art of war!" This sentence means that when you do anything, you must pay attention to the method, and the right method will succeed, and vice versa. In the catering industry, we should take a horizontal look at the same industry, such as those thriving shops, good business practices can be used for reference; look at customers, grasp customer psychology, and learn to treat customers with enthusiasm, warmth, ruthlessness, humor and other methods. In operation, business is good, do not get carried away, should pay attention to market changes, timely implementation of response methods, in order to maintain everlasting prosperity. If the business is not good, don't complain about it. Instead, you should seriously analyze the business situation and think calmly about ways to improve it, so as to reverse the situation as soon as possible.

Fifth: resources, the four secrets "nothing" does not belong to it.

As the saying goes, "it is difficult for a skillful daughter-in-law to make bricks without rice". In order to do a good job in the catering industry, we must have the advantages of manpower, material resources, financial resources and other resources. Manpower includes catering business managers, good cooks and waiters. Manager, in charge of all directions of the development of the catering industry, he is like a human brain; chef, determine the quality of food and beverage, taste, can not be ignored; waiter, on behalf of the image of the catering industry, has an imperceptible influence on the establishment of catering brand. In addition, financial and material resources are also the lifeblood of the survival and development of catering.

China Coffee Trading Network: www.gafei.com