Must read when opening a shop-China has a vast coffee market

Nestor, CEO of the International Coffee Organization. Osorio said in El Salvador, capital of the Brazilian state of Bahia, on the 26th that due to the huge Chinese market and promising prospects for the growth of coffee consumption, China occupies an important position in the overall strategy of expanding the demand of the world coffee industry.

Osorio made the above remarks at a press conference of the second World Coffee Congress held here in response to questions raised by Xinhua News Agency. He said that there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer. Since the 1990s, the International Coffee Organization has begun to analyze the Chinese market, and the survey report submitted by a professional consulting firm shows that the Chinese market has a good prospect. Since then, the world coffee giants have entered the Chinese market one after another. Osorio said that at present, Chinese coffee consumption is still small, but the growth momentum is very considerable. Chinese coffee consumption is growing at an annual rate of 15%, while world coffee consumption is growing at an annual rate of only 2%.

Osorio acknowledged that coffee faces great challenges from the millennium tea drinking tradition in the Chinese market, so promotion and promotion in the Chinese market are very important and must be different from those in other western countries.

China has become a topic of the second World Coffee Congress. a conclusion issued at the end of the meeting said that expanding coffee consumption is an important strategy for realizing the sustainable development of the world coffee industry. special attention should be paid to expanding coffee demand in China and other emerging consumer countries, so it is necessary to implement an acceptable price policy and take instant coffee as a breakthrough.

The second World Coffee Congress was held in El Salvador, Brazil from the 23rd to 25th of this month. More than 1000 government officials, entrepreneurs, experts and representatives of relevant international organizations from more than 60 countries attended the conference.