A little bit of the founding of our cafe

On the afternoon of July 31, Goat, the founder of the popular "our Cafe" and "Yue Yue" visited Today's Live Studio to tell the story of the founding of "our Cafe".

There is a cafe in everyone's heart.

"our Cafe" comes from four college students who initiated the recruitment of shareholders on the Internet in order to realize their dream of owning their own coffee shop, including "Goat" and "Yue Yue". When the host asked why he thought of opening a coffee shop at that time, the two students answered at the same time, because they felt that there was a coffee shop of their own in everyone's heart. Whether you are sad, depressed or happy or happy, there is such a place for you to settle down. And I hope that all the guests who come to the cafe will be infected by this kind of thinking. Therefore, within a few months, two junior students gathered more than 60 netizens with the same dream to invest one after another to complete such a plan to "put" their dreams into a cafe.

The shareholders' meeting was almost mistaken for pyramid selling.

Yue Yue said in an interview that the phone calls they received every day were like a blowout after the messages they were about to convene were sent out on the Internet. At most, I have received more than 400 calls a day, and the mobile phone must be plugged into the charger before it can be used, otherwise there will be no power. Since there are more than 60 shareholders, it is a difficult problem to hold a general meeting of shareholders. The first shareholders' meeting was a hotel conference room that Yueyue and other shareholders rented at half the price.

In the preparation period after that, shareholders' meetings will be held regularly, so they have to find a free place. At this time, a shareholder volunteered to contribute a house that was idle at home to everyone for a meeting, because the house had been uninhabited for a long time. Now more than 60 people come in here regularly every week, and there is still a discussion meeting. So for a long time, Yue Yue was worried that his neighbors would arrest them as pyramid scheme officers to the police.

Set investment caps for risk reduction and equal voice

In the early days of recruitment, many people worried that the dream plan would run aground, and the four founders also thought of this. Therefore, when recruiting investment, they set an upper limit on the amount of investment, each person can not invest more than 10,000 yuan. In this way, even if in the end, the "our Cafe" project ends in failure, everyone will not have much to lose. In this way, there is another advantage, that is, disagreement of opinion cannot be caused by the dominance of a certain person's family. Since the funds of each shareholder are not much different, each meeting is decided by a show of hands on each plan. During this period, they also refused to invest a lot of large amounts of money.

All shareholders make concerted efforts from site selection to opening

Founder Goat said in an interview that one of the most successful places in the coffee shop is that from the original location to the drawing design and furniture selection of the store decoration, it is done by the shareholders who have mastered the relevant technology. in this way, almost every shareholder is involved in the construction of the coffee shop. "Yue Yue" said that at that time, in order to find a place with the best performance-to-price ratio. He organized a site selection team of 50 people and put them like a net in various districts of Nanchang to conduct a blanket search before finally finding the better store.

Finally, "Goat" and "Yue Yue" also said that "our Cafe" is still under renovation because they have many better ideas to join them. They don't rule out the idea of opening a branch in the future, and if this "our coffee shop" can't carry the dreams of so many people, they may open another cafe and put it into their dreams.

China Coffee Trading Network: www.gafei.com