Korean Coffee "Fire" in China, "Coffee accompany you" will open thousands of stores.

Coffee brand "Coffee with you" opened a total of 132 stores in China last year, according to the industry. In 2012, the number of "coffee with you" in only 13 stores in China increased to 145 in just one year. In 2014, Coffee accompany you is also striving to achieve the goal of opening 1000 stores in China.

"Coffee accompany you," the Chinese legal person said: "since entering the Chinese market in the second half of 2011, the number of chain stores has grown to 145 in just two and a half years. Due to the upsurge of Chinese interest in coffee, we will also seize the opportunity to launch a marketing strategy. "

HollysCoffee also opened its first coffee shop in Beijing in July 2012, heralding the official launch of the Chinese market. So far, HollysCoffee has opened eight stores in China. As China's younger generation loves coffee, HollysCoffee will also develop more coffee and refreshments in line with Chinese tastes to catch up with Chinese consumers.

At the same time, coffee shops such as Tuchan Coffee and Mangosix are also making strenuous efforts to adapt to local marketing strategies to enter China and expand the number of branches. Last year, Mangosix opened three stores in China, and the industry expects to open a total of 3000 stores in China in a decade.

Waffle Bant has also recently partnered with relevant Chinese companies to prepare for entry into the Chinese market. Relevant sources said that China's catering market is broad, especially the increasing proportion of coffee in Chinese consumers. Waffle Bant also plans to open at least 10 stores in China this year to expand the brand's awareness overseas.

In response, people in the circulation industry said: "China's coffee market is growing at a double-digit rate every year." By the end of last year, coffee sales in China reached 2 trillion won. In the future, China's coffee market will continue to rise, and more and more Korean coffee brands will enter the Chinese market. "

People involved also stressed that as Korean coffee brands are currently in the early stages of entering the Chinese market, the first thing to do is to expand their market share, and in the future, when the Chinese coffee market is gradually saturated, brand competition will become more fierce. Therefore, we should formulate a long-term development plan to expand brand awareness.