How much does it cost to open a coffee shop?

Opening your own coffee shop may be a literary dream in many people's hearts. In fact, opening a cafe is not as leisurely as you think. In addition to feelings, professional knowledge, management and marketing are indispensable in every aspect so that coffee shops can operate well.

Looking for the best location? No!

The success of a coffee shop depends largely on its location. When choosing a site, we should consider the crowd and flow. We should calculate the crowd in the morning, afternoon and evening, and calculate the proportion of office workers, students and housewives on weekdays and weekends. In addition, guests should be able to reach the store within 5 to 7 minutes.

500,000 start-up funds to open a shop? No!

Coffee franchisees or independent shops vary from person to person. A survey of a number of coffee franchisees concluded that, in general, franchisees require an area of more than 150 square meters, a franchise fee of 400,000 - 500,000, and an investment of 400,000 to 1.5 million in the later period. If you open an independent coffee shop of about 40 square meters, it will cost at least 500,000 yuan including rent. Many investors feel that they can open a shop with start-up funds, often because of turnover problems and close down, so it is more rational to reserve half a year's funds as turnover.

Making money selling coffee? No!

It's hard to make a profit selling coffee alone. Coffee agents say cafes open on their doorstep generally need to add simple meals, especially at night, to make ends meet. Snacks, wine, coffee cups, postcards can all be a moneymaker.

You can make coffee in a training class? No!

Think you can open a shop by signing up for a training class or buying a few books to learn how to make coffee? Professional technology is the guarantee of coffee quality and taste, how to make coffee, snacks is also a knowledge, it is best to invite professional baristas and roasters to join. There are many coffee training institutions on the market, with high and low fees, some of which are unreliable.

Will there be micro-marketing? No!

In the era dominated by social media on WeChat Weibo, marketing channels are everywhere, but it is not possible to do marketing well with WeChat. It is especially important to grasp their own characteristics when marketing. Creative theme elements such as gourmet food, books, movies, green plants, oil paintings, pets, etc. can also increase the added value of cafes and provide customers with more diversified services.

A list of the costs of a small coffee shop

1. Rent: The cost varies according to the location. For example, a non-street 80-square-meter coffee shop in Nanluoguxiang, Beijing has a monthly rent of 25,000 yuan and a yearly rent budget of 300,000 yuan.

Equipment: 80,000 - 100,000 yuan (including kitchen facilities such as coffee machines, mills, water treatment equipment, audio, air conditioning, cash register systems and other fixed assets facilities).

Furniture: 60,000 - 100,000 (such as bars, sofas, tables and chairs, etc.).

4, the first stock costs: all kinds of coffee beans, milk, tea, fruit, ice cream and other costs. A pack of middle-grade coffee beans weighing 1 jin and selling for one or two hundred yuan can make 50-70 cups of coffee, so the cost of coffee beans per cup of coffee is about 3 yuan.

Marketing expenses: Using social media to self-market is the most cost-effective way.

6. Personnel expenses and utilities.

Working capital: At the beginning of opening, coffee shops should prepare a certain amount of working capital.

Some inputs are frugal, such as decoration and furniture, which can be carefully calculated. In short, the cost of opening a small cafe could be started at 500,000 yuan, but there must be follow-up funding.