100,000 yuan coffee shop investment success case

The Dream Traveler has only more than 30 square meters and 15 or 16 seats. the daily business hours are from 2:00 to 12:00, and the business peak is after three or four o'clock in the afternoon and 9:00 in the evening. Many of the guests are artists, as well as students from Beijing Television and surrounding colleges and universities, as well as recommended by friends.

Financial statement

Pay back in 8 months

If you want to start your own business, you must first learn to do accounts.

Investment: "Dream Traveler" initially invested 100000 yuan, including rent of 40, 000 yuan, equipment, staff wages, decoration, products and other expenses. Of course, there are often some unexpected expenses in the business process, such as the purchase of related books. For example, a bag of medium-and high-grade coffee beans weighs 1 jin and sells for about 1 to 200 yuan. Each bag of coffee beans can brew about 50 to 70 cups of coffee, and the cost of coffee beans for a cup of coffee is about 3 yuan. In addition, rent, equipment input, product input, personnel expenses, water and electricity costs should also be considered (depreciation factors are not taken into account, such as a large amount of depreciation, should also be considered).

Income: the price of each cup of coffee here is about 20 yuan, and drinks and western food are also sold. Coffee revenue accounts for about 30% of turnover. There are about 40 people a day, with a per capita consumption of about 30 yuan.

The way of management

Coffee Cocktail Salon Party Accounting firm

It is surprising that you can see dozens of fancy coffees on the wine list of Dream Traveler. I did not expect that such a small shop with only 30 square meters could make so many different flavors of coffee.

At first, Wang Hui inquired about the purchase of coffee equipment and products through the Internet, and gradually learned more suppliers. Coffee shops and equipment suppliers will provide free training. In order to ensure the freshness of the coffee, only 1 to 2 bags of coffee beans (1 jin each) are added at a time.

It is not enough to study behind closed doors. It is also very important to go out and experience, have a look at the coffee shops with the most flavor and characteristics, and taste the most authentic fancy coffee and the most beautiful and best cocktails. Although it has virtually increased its expenditure, it has gained a lot.

In order to improve its popularity, Dream Traveler has contacted the surrounding colleges and universities and carried out some publicity activities, such as salon parties, reading activities, showing the latest movies, foreign student clubs and so on.

In terms of finance, Dream Traveler found an accounting firm to deal with accounting and tax problems, with a monthly fee of 300 yuan to 400 yuan, which is much less than the cost of hiring an accountant.

At the beginning of this year, the "Dream Traveler" Beida Store opened. The newly opened "Dream Traveler", with a business area of about 150square meters, is a comprehensive coffee shop with coffee, drinks and simple meals, with an investment of about 400000, and is currently in the stage of trial operation.

Investment suggestion

Don't bet all your possessions

You can see that Ms. Wang thinks that although the franchise store is relatively easy, most of the stores are located in commercial areas, and the target consumer groups are mostly white-collar workers of the company, and the rent is higher, and the decoration requirements are higher, resulting in an increase in the overall investment cost. therefore, starting a business for the first time, and when there is not much capital, it is not appropriate to choose to join the operation. The most important thing to open a shop and do business is the mentality. On the basis of accurate positioning, we should have confidence in the development prospects and should not be in a hurry to blindly adjust the business strategy. Running a coffee shop is a good wish, but you must be psychologically prepared to succeed step by step. So if you want to have a relaxed state of mind, don't bet all your belongings on it.