Five items of standard coffee shop management knowledge of McDonald's site selection

1. For the target consumer group

McDonald's target consumers are young people, children and family members. Therefore, in terms of layout, one is to choose places where people are crowded, such as Heping Road, Nanjing Road, Tianjin Station and other traffic distribution points; the other is to set up points in places frequented by young people and children, such as near Tianjin Paradise, to facilitate children to eat; to open a shop in Xin'an Square to attract young people who go to the mall to eat.

two。 Focus on today and tomorrow

One of the major principles of McDonald's is that it will remain unchanged for 20 years. Therefore, each point is open or not, through a three-to six-month inspection, and then make a decision evaluation. Focus on whether it is in line with urban planning and development, whether there will be municipal relocation and surrounding population relocation, and whether it will enter the red line in urban planning. Those who enter the red line will not touch it, and the aging business circle will not set a point. Promising shopping malls and circles, new college areas and residential areas are the areas to be considered. Pure residential areas often do not set points, because residents of pure residential areas have limited time to spend.

3. Pay attention to eye-catching

McDonald's shop is located on the first floor, through the floor-to-ceiling glass window, let passers-by feel McDonald's catering culture atmosphere, reflect its business purpose-convenience, safety, value for money. Because the cloth is eye-catching, it is easy for customers to find, and it is also attractive.

4. Be in no hurry for success

At the mouth of the golden market, the owners often charge a high price. When the asking price exceeds the psychological level of investment, McDonald's is not in a hurry for success, but first develops locations in other places. Through the success of other outlets, real estate owners on "high-priced" roads feel that the introduction of McDonald's will help to improve their value, so they will discuss the price and rearrange the point.

5. Advantage interaction

Many of the "owners" that McDonald's chooses to open "restaurants in the restaurant" have a high reputation, such as Xin'an Square, Jinhui Square and so on. Well-known department stores bring customers to McDonald's, and McDonald's attracts young people to shop, playing a complementary role.