How to invest successfully to join a coffee shop management knowledge

With the popularity of "win in China", entrepreneurship has become the dream of hundreds of millions of people, and for most people, entrepreneurship seems to be far away from us. For most people who are uneducated and unskilled, entrepreneurship has become an annoyance for many entrepreneurs. With the popularity of "win in China", entrepreneurship has become the dream of hundreds of millions of people, and for most people, entrepreneurship seems to be far away from us. For most people who are uneducated and unskilled, entrepreneurship has become an annoyance for many entrepreneurs.

When many entrepreneurs are struggling to think about the way to start a business, "franchise", an American import, has become the most common mode of entrepreneurship today. Do not understand the technology, you can go to the joining headquarters for systematic training, do not understand management, you can go to the joining headquarters for study, and the headquarters personally send door-to-door guidance, arrange to enter the right track, business.

Although there are many projects, how to embark on your own entrepreneurial path? We need to make a specific analysis according to the national conditions and market conditions. Here, take coffee as an example to analyze it.

Is it in line with the development trend of the market?

Coffee is already a part of discord or lack of life in Europe and the United States, while China is still in its infancy. Precisely because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has come, meaning that there are more opportunities and greater profit return space.

According to a survey conducted by national authoritative institutions, the number of coffee professional places in many large and medium-sized cities in China is growing at a rate of about 25% every year. This undoubtedly brings new development opportunities to many people of insight who plan to open a coffee shop full of emotion, romance and warmth.

How to choose to join the Brand

Nowadays, there are many coffee chains. If they do not choose the right brand, they often suffer not only the loss of time and money, but also physical and mental exhaustion and loss of confidence in the future. Therefore, choose a good brand, suitable for their own is the most important.

Choose to join the enterprise had better be a well-known brand, reduce the investment risk. After years of brand establishment and development, the market operation of well-known brands is more mature, so as to reduce the risk of investment.

Take Senna's left Bank as an example, the origin of the Senna left Bank Cafe can be traced back to the first cafe in Paris, the Pueber Cafe, which is located in the Rue Saint-Germain and has a history of more than 300 years. In the era of the French Industrial Revolution, adhering to the long history of coffee culture on the left bank of the Seine, the "Seine left Bank" cafe was also born in the famous St. Germain Street.

Whether the decoration in the store meets the needs of customers

"Sena left Bank" ingenious storefront design, beautiful melody, moving French chanson. Mellow coffee and a variety of fine meals, reward taste buds, but also nourish the soul. If you are tired of the two-point front-line life between home and work, the third space of the soul carefully created by Sena left Bank is a good rest space. For the company and home, the Senna left Bank Cafe is a third space between the company and the home.

"Sena left Bank" takes a piece of pure land in the bustling depths of China's Silicon Valley, creating a pleasant habitat for the tired people in the city, a space for the soul to stop, and a place for dreams and expectations. Drinking 10 cups of mellow coffee in the elegant environment of "Sena left Bank" is an interesting thing for urban fashionistas.

Does the franchise brand have its own direct store and training system?

"Sena left Bank" (www.sainacoffee.com) has been operating direct stores, can facilitate customers to inspect, so that customers more comprehensive understanding of the brand. The company trains the trainees in a combination of theory and practice, and the training venue is located in the direct operation store set up by the company, so that the trainees can better learn the problems encountered in the actual operation of the restaurant, so that when the students encounter problems in the actual operation of the restaurant in the future, they can quickly meet and solve the problems, so as to ensure the efficient management and operation of the restaurant.

The training system is perfect, and the headquarters has set up intensive training courses for a long time, covering the basic knowledge of setting up and operating Sana Zoan Coffee, including personnel distribution, equipment maintenance, personnel management, market promotion, customer-employee relations, food procurement, financial management and special skills procedures, business secrets and technical materials used in operating coffee shops. Senna left Bank Coffee training system is divided into three parts: ordinary staff training, management training, manager training.