The most promising franchise industry ranking: coffee drinks are the hottest

The franchise of drinks such as coffee shops and fashion beverage shops has become the most popular industry for franchisees and investors. Yesterday, the 2014 China franchise Investment Survey report released by the China chain Management Association showed that in the most promising franchise industry, coffee and beverages received nearly 80 per cent of the turnout.

It is understood that the survey included chartered enterprise executives, franchisees, investors, covering retail, catering and service industries, involving supermarkets, convenience stores, catering enterprises, economy hotels, laundry and more than a dozen formats.

More than 40 brands from the coffee and beverage industry participated in the exhibition, including Dior Coffee, Cross-Strait Coffee, SPR, Happy Lemon, Lao she Teahouse, fresh Fruit time and other brands.

A reporter from Beijing Business Daily found that coffee and beverages belong to two completely different industries with different payback periods. Generally speaking, the coffee shop belongs to the long-term type, the start-up cost is about 1 million yuan, and the investment payback period is generally 20-30 months. The start-up capital of fashion drinks, teahouses and other beverage industries is relatively flexible, ranging from 100000 to 300000 yuan, but the gross profit margin is relatively high and the payback period is relatively short. In addition to coffee and drinks, Chinese fast food, early childhood education, convenience stores and car maintenance and beauty industries are also favored by investors. "when economic growth slows, industries related to people's livelihood meet the rigid needs of consumers, so they have a stronger ability to resist the downturn and have a better ability to resist risks. Diet and children's education are rigid needs in China. " Pei Liang, secretary general of China chain Management Association, said. This year, franchisees and investors are relatively optimistic about the prospects for this year. According to the survey, 92% of franchisees have plans to open new stores, of which 76% expect new stores to grow by more than 5%, and 36% expect growth of more than 20%.

Some data can reveal that the future development potential of the coffee beverage industry is boundless. with the continuous improvement of national living standards, coffee drinks and coffee drinks, which are both fashionable and trendy, will be more and more cold. at that time, the introduction of Taiwan pearl milk tea was in the same limelight, and when the majority of consumers had aesthetic fatigue to the old products, coffee beverages are now on the rise. It can be predicted that the era of coffee drinks is coming.