How to choose the location of a small coffee shop

How to choose the location of a small coffee shop

Coffee, as a pronoun of fashion and trend, fast drinks have rapidly occupied the middle and high-end beverage consumption market in recent years. The rate of consumption of coffee by Chinese people has increased dramatically. This means that a huge opportunity has come, meaning that there are more opportunities and more room for profit returns. At present, the annual sales of coffee in China is only 70 billion yuan, with a shortfall of as much as 930 billion yuan. Therefore, the prospect of ready-to-drink coffee drinks in China will remain promising in the next few years.

As a result, many brands of western coffee restaurants emerge as the times require, and this kind of market has a large amount of investment, slow return speed, and high investment risk. For people with the same spending power and purchasing power, small coffee shops have its advantages: one is to reduce the input of venue costs, and the other is to reduce labor costs. Successfully introduced coffee drinks into the general consumer market with low input.

So, how to run a coffee shop. In addition to hardware facilities such as good products, good services and good business acumen, location is also extremely important.

The main consumers of coffee: young people, trendy people, white-collar workers, students. At the same time, it is not necessary for consumer goods, so we need to immediately remind customers that we provide such drinks before we can make a purchase. Therefore, the most common location areas are: campus business area, commercial pedestrian street business area, community business area.

Community business circle:

Advantages: coffee shop location in the community business circle has the advantages of relatively low facade, and easy to find, stable source of customers, high return rate. PS: black Knight Coffee Cafe not only has coffee drinks, but also has all kinds of milk tea, namely fresh fruit. Not single, but in line with the taste of more people.

Disadvantages: choose such a location, be careful, after all, the flow of people in the community is limited, not a lot. What the owners need to do is to maintain the relationship between new and old customers, and to pull repeat customers with a good image and pure taste.

Commercial pedestrian street business circle:

Advantages: the coffee shop is located in the commercial pedestrian street, and the business is generally booming, because there are many people here and the desire for consumption is high, especially for the younger generation. In addition, the advantage of coffee shop location in the commercial pedestrian street is just like those other supermarkets and clothing stores, which focus on the large flow of people. Besides, people who go shopping are more people with spare money. As long as your coffee shop is attractive enough and the coffee taste is pure, you may attract those diners.

Disadvantages: the biggest problem in choosing a location in the commercial pedestrian street is that the facade rent is higher than that in other business areas, so it is difficult to find a good facade here without certain resources.

Campus circle

Pros: if you open a coffee shop near the school, the facade rent is relatively low relative to the operation. In addition, coffee is a fast consumption drink, near the campus, the largest consumer group is students. Coffee shop location in the campus business area is a more wise choice, coffee drinks can not only achieve a refreshing role, but also meet young people's pursuit of fashion.

Disadvantages: the location of the milk tea shop is located in the campus business area, which is usually the peak season. Once the students have a long vacation, especially the winter and summer holidays, their business will be greatly affected.