What is the cost of opening a coffee shop? Coffee shop business manual

Bolan Coffee Academy Qi Ming

Almost every day, many students or strange friends ask the same question through various channels such as email, private letter, SMS, etc.: How much does it cost to open a small cafe? In fact, this question cannot be explained clearly by a few words. The answer in a few words can only be deceiving. The reason is very simple. For coffee shops of the same area, nearly 100 factors such as city, business circle, floor, positioning, theme, style, decoration, decoration, equipment, production, operation mode, personnel scale, whether hardware transformation is needed, rent payment form, surrounding competition situation, store maintenance period and so on are closely related to the initial investment amount. For example, in most third-tier cities and more than 50% of second-tier cities at present, the rent of a small and medium-sized shop is still calculated and paid on an annual basis. The rent of tens of thousands or tens of thousands of yuan a year is very common. Whether it is the lessor or the lessee, there is almost no idea of flat effect. However, for first-tier cities such as Beijing, Shanghai and Guangzhou, the rent for opening a coffee shop is usually calculated according to N yuan per square meter per day. In some business circles, the N word is even a double-digit number. No matter how much the carrying capacity limit of this business form of coffee shop is, at least the store owner cares very much about the concept of flat effect. It is the necessary accomplishment of every coffee shop operator to fight for every inch. Of course, even for the same city Beijing, this problem is difficult to sum up in a word, we will not elaborate.

Today, a student who is about to return to his hometown to open a shop said that most of the help information that can be searched online is vague or there is a "malicious trap". As the only institution in China that focuses on the establishment and operation of coffee shops, it is necessary to give friendly tips to netizens. We guess that the online information is "not true"(the word "not true" is learned from Ma Weidu teacher), I am afraid there are two reasons: 1) to provide help information, people follow the crowd, reprint more than original, there are very few people who really have experience in opening a shop. The cafe operators are busy with business and have little time to answer questions for free. Even if there are occasional shop owners who say a few words of kindness, they can only be based on their own single-store data, and it is inevitable that distortion will occur. After all, there are no dozens or even hundreds of first-line practices in cafes, and what you see is not the whole picture of the coffee shop industry. 2)The initial investment amount has a lot to do with the break-even point and the rate of return on investment, which makes it possible to deliberately dig holes and make traps.

Matthew in the New Testament says,"To everyone who has, more will be given and made superfluous; and from him who has not, even what he has will be taken away." We call it the Matthew effect. Opening a coffee shop is very consistent with the law. The basic point of view of our Platinum Coffee Institute is that opening a coffee shop requires capital. The thicker the capital, the better, the greater the probability of success, and the higher the rate of return. Of course, this capital is not only real funds, but mainly includes four aspects:

First, real financial reserves (of course, funds are the most important). Among the trainees who participated in the store training or consultation, we haven't found that "eating can't be opened" for the time being, so funds have become the least problematic factor. We'll discuss the actual investment another day, but we'll hold off the table for now.

Second, the operator's time, energy and painstaking irrigation. This point is no less important than the first point, for those who do not want to give up their current job, spare time investment shop friends, you are doing a "fish and bear's paw" wonderful thing, who want to "enjoy the blessing of Qi people", but ultimately few succeed. We believe that a significant increase in risk is inevitable, a decline in satisfaction and accomplishment is inevitable, and some practical institutional design is even more necessary. (Counter-example: There are some profitable small or micro cafes in Beijing and Shanghai. The boss goes to work every day or even often goes abroad. He completely relies on friends and netizens to work and contribute freely. It seems very abnormal, but the operation is also interesting and popular. I have to admire the boss's personal charm and social ability. Can you learn it?)

Third, management ability and business literacy of operators. Coffee bar and kitchen skills training is very important for the establishment and operation of coffee shops, but it is not a matter of success or failure, or it is difficult to include the key success factors in the initial stage of coffee shops. For most shop owners who have a strong spiritual world and are looking for a new way of life, but lack business literacy, participating in shop opening training or receiving systematic counseling is the only way to greatly improve the success rate of starting a business and avoid losing all their investment, although we mention this point ourselves without advertising suspicion.

Fourth, all other resources that can be mobilized, integrated and integrated into the cafe project. Let's just say a few words about this fourth point. Many resources exist explicitly and lay a solid foundation for the cafe to build a mixed business model. Some resources exist implicitly, but their power is even greater, even directly related to the rate of return. These complex factors directly lead to a lot of profitable, amazing return on investment coffee shops, laymen can not see why, especially in the hidden dragon crouching tiger in Beijing such coffee shops are especially many. There are also a few cafes that seem to be bustling, popular and well-known, but the operators have been struggling to find breakthroughs and new opportunities. This is the secret.