Fair Trade Fair Trade Certification Organization for Fine Coffee beans

Fairtrade coffee is mainly traded directly with local coffee farmers at a fair price. In a transparent management model and commercial form. The premise of ensuring the working environment of producers and protecting the local environment. At the same time, provide corresponding production technology and training, build bridges, schools, hospitals and other facilities. The aim is for sustainable development and poverty alleviation.

Logo:

For consumers, every cup of Fairtrade coffee can directly support the lives of poor farmers in developing countries. Coffee is a very lucrative industry in the West because of the instability of the coffee market. Middlemen and businessmen make a lot of profits from it, which leads to a cycle of poverty for coffee farmers with low labor in developing countries such as Africa. As a result, many children cannot afford to go to school and have joined the ranks of exploitation, aggravating the environmental damage to the tropical rainforest. Unfair trade is also one of the main causes of poverty in Africa and other countries.

In addition, unfair trade has chocolate that everyone loves. Many African children cut cocoa fruit with their tender hands in the farm every day. But I haven't even eaten chocolate. The United States is the world's largest consumer of coffee. 1/5 of the world's coffee production is consumed by American men and women, young and old, and Latin America is the largest coffee supplier in the United States. The price of imported coffee in the United States is generally between 0.6 and 0.7 US dollars per pound. Such a low price has turned tens of thousands of coffee plantations in Latin America into a veritable "sweatshop in farmland", and even with more than 4 yuan, Latin American farmers can't all put it in their own pockets. Their pitiful income is barely enough to make ends meet, even to support the most basic living of the family.

Before the New York Times published the story of Fairtrade Coffee in the fashion section in late April 2007, the cafe specializing in Fairtrade Coffee had already made a lot of money from the pockets of the wealthy in New York. This is certainly a good thing. Compared with before the French Revolution 200 years ago, the rich were only willing to help the poor with their own bread-dipped leftover soup and voluntarily paid twice as much for "Fairtrade coffee". It is indeed many times morally noble.

But in fact, Americans only use "Fairtrade coffee" to satisfy their moral vanity. "Fairtrade coffee" and ordinary coffee of more than 4 yuan a pound are hard to make an essential difference for those who grow coffee.

Fair Trade, "Coffee Direct" in 1989, the collapse of international coffee agreements led to a collapse in coffee market prices, which put the lives of millions of coffee growers around the world in trouble. In 1991, in response to the crisis, several charities in the UK, including Oxfam, Traidcraft, Equal Exchange and Twin Trading, joined forces to set up Caf é direct. This is an innovative achievement as the enterprise bypasses traditional markets and buys coffee beans directly from vulnerable coffee growers in developing countries without going through intermediate suppliers.

Fairtrade coffee has now become a familiar sight in British supermarkets and cafes. Its motives are laudable because it guarantees a minimum price for coffee growers, and it would be ruthless to object to giving them a better price-coffee with the Fairtrade logo sold £117 million in the UK in 2007.

In November 2009, the Starbucks coffee chain announced that by the end of 2009, all espresso sold in all coffee shops in the UK and Ireland would be Fair Trade certified coffee. [1] [2]

In addition, a "FairTrade town" fair trade city has been set up in the UK. Fairtrade goods are used there, not only in government offices, but also in schools, companies, shops and restaurants. For consumers. Every cup of Fairtrade coffee can directly support the lives of poor farmers in developing countries.

Main role

In general, "fair trade" means that farmers from the third world who grow crops such as coffee or cocoa beans, or workers who sew shirts in overseas factories, have been reasonably paid and not exploited. The purpose of this label is to use it as a compass for commonweal-conscious customers in rich countries, so that they know that the companies that produce the product respect the rights of workers.

Some coffee experts believe that coffee drinkers must be educated in the future. We are used to buying "Fairtrade coffee" because it is the "right" thing to do without considering the quality. The next step may be to encourage us to buy and taste coffee, just as we buy red wine-find specific planting sites and growers, and learn to taste the differences.

The idea will help create a better and more sustainable business model for growers, encourage them to provide quality coffee and build supply chains to generate premiums and avoid uncertainty in commodity markets.