Coffee Market and Coffee Culture in Australia and New Zealand

When it comes to Australia, the first thing that comes to mind is bright sunshine, charming beaches and breathtaking surfing, but if you have the opportunity to travel through the streets of Sydney, Melbourne or Perth, you will sigh. Australia is the "paradise" of coffee.

Compared with other markets, Starbucks' business in Australia is far from satisfactory because Australia has developed its own deep-rooted coffee culture.

Yes, there are all kinds of coffee chains in Australia's big cities and towns, but the vibrant coffee culture in Australia, the core of coffee drinks, originated from the cafes opened by Greek and Italian immigrants in the early years.

It is said that roasted coffee was first introduced to Australia by three Andronicus brothers brothers, who emigrated from Greece to Australia at the end of 1800s, started roasting business in Australia in 1910, and introduced Espresso coffee to make Australians drink traditional European Espresso coffee for the first time. By the 1930s, the Greek Cafe in Australia had become the eating, drinking and social center of Sydney, Melbourne and other cities. With the passage of time, Australia formed this European-style coffee culture.

Over the years, cappuccino,the flat white and cafe latte have been the best sellers of coffee sold in Australia, accounting for 29 per cent, 28 per cent and 20 per cent, respectively, while traditional Espresso accounts for only 1 per cent, according to Barista Basics.

Although New Zealand is close to Australia, it has its own unique coffee culture. Wellington, Auckland and other cities are dotted with new cafes and bakeries.

Unlike Australia, New Zealand cafes originated from dairy stores in the "American prohibition era", when the United States military was stationed in New Zealand, and dairy shops flourished because of prohibition, followed by cafes in 1950s. Coffee shop business declined in the 1980s and 1970s, but surprisingly, coffee shops in New Zealand have sprung up in the past two decades. To show great vitality.