The Prospect of Chinese Coffee Market the Development trend of Foreign Coffee Brands in China

Many people often go to cafes, but how many people really understand coffee? how much do we know about coffee culture and coffee etiquette?

There is such an example, when someone invited a client to a coffee shop to talk about things, the other party's female secretary ordered a cappuccino, and when the waiter asked him about himself, he also had a cappuccino, but the female secretary was an uninteresting person. Immediately said: "cappuccino" is our lady's favorite, why do you also like it? Speechless, after embarrassment, he muttered, "it doesn't say on the menu that this is for women."

If you don't know foreign languages, I believe the last restaurant you want to go to is a western restaurant without a Chinese menu, and people who have been to professional teahouses are basically interested in kungfu tea, all of which show the same problem. the development of the market requires market education-- education for consumers.

Several coffee shops have told customers what is Mantenin and what is Brazil, customers do not know how their coffee is made, tasting and identification is a more distant thing, and purchase is due to needs and hobbies, and understanding is the inevitable way to produce hobbies, hobbies will eventually become a habit, then long-term demand will arise. Whoever begins to educate his customers first will certainly become the leader of this industry.

The prospect of Chinese coffee market

With the rapid economic development of reform and opening up, China's coffee market has also become rapidly active, and various coffee shops with different business themes have also emerged, especially the continuous growth of the coffee chain market. the improvement of economy has driven the development of China's tourism industry, and people have accepted the view of new things more quickly, which also provides a broad space for the development of Chinese and Western coffee restaurants.

In the development of the coffee market, some enterprises are everlasting, and some enterprises do not often fall down in time, which is a fact that the general owners cannot change. People are optimistic about the development of the coffee industry, which shows that there is a large share of the coffee market, but how to break through the bottle diameter problems encountered in the operation of enterprises, but they do not know where to go. The following is an analysis of the common problems encountered in the development of the coffee industry:

(1) Foreign coffee brands in China

People's acceptance of the view of new things has accelerated the rapid development of all kinds of coffee restaurants, and coffee restaurants with different styles have emerged, especially the combination of western food. The entry of foreign coffee catering occupies a certain catering market and the benefit is very good, which shows that the development space of the domestic coffee market is huge. Although foreign brands are well-known, after entering the mainland market, especially for a variety of reasons, they all cool down over a long period of time or join the consumption concept of the Chinese people in order to meet the consumer needs of the domestic population. The reasons are summarized:

First of all, after foreign coffee restaurants entered the Chinese market, they did not better carry out market research and combine the consumption concept of domestic people.

Secondly, foreign coffee shops are too orthodox to meet the diversified consumer needs of most of the domestic population.

The third reason is that the charging price of big brands is not in line with the consumption power of the market, which promotes the rapid rise of coffee shops suitable for domestic people with the combination of China and the West.

(2) domestic chain coffee market

While people are generally optimistic about the coffee catering market, many people want to get a piece of the coffee catering market and invest quickly. New restaurants open every day, and many restaurants fall down rapidly without better development. The reason is:

First, due to the coffee catering market is not familiar with, blind investment, positioning is not clear.

Second, the owner of the enterprise holds the mentality of making money quickly and pulling out quickly in the coffee catering market, and has no concept of development.

Third: domestic coffee catering does not have a certain core competitiveness in the construction of corporate culture.

Fourth: the coffee restaurant neglects the detailed operation in the operation and management, and there is no scientific and reasonable chain management method and customer maintenance system.

Fifth: there is no unified standard management mode for all kinds of coffee chain enterprises, and the management personnel are uneven. At the same time, some chain enterprises hold the psychology of making a lot of money from franchisees, regardless of the operating benefits of the franchise stores after joining. As a result, many franchise stores can not make profits and other problems, resulting in business failure.