Cafes have sprung up all over China. Chinese people like to drink milk coffee and are disgusted with the soil.

Core tip: industry insiders say that China's coffee consumption is growing at an annual rate of 15%, while the global average rate is 2%, so China is the fastest growing coffee market in the world.

Cui Yun became the first Starbucks in Haining, Zhejiang province, two years ago, according to Hong Kong media.

Cui Yun is busy opening his own coffee shop in the small town, according to the website of Hong Kong's South China Morning Post on November 22. The number of cafes here is growing rapidly, with only three in 2012 and more than 20 this year.

Cui Yun said: "from metropolises like Beijing to fourth-tier cities like Haining, the biggest change in the streets in recent years is that coffee shops are doing brisk business, as Chinese young people begin to accept the Western way of life."

Industry insiders say that China's coffee consumption is growing at an annual rate of 15%, while the global average rate is 2%, so China is the fastest growing coffee market in the world.

Alejandra Quorn, a coffee grower in Guatemala who has been trying to expand his business in China, believes that coffee has a good future in this tea-drinking country.

"in the world, people drink the most except water and coffee," he joked. After Chinese people drink coffee seriously, they may drink more coffee than water. "

However, mainland coffee drinkers prefer the cafe atmosphere to the coffee itself, and the most popular coffee is milk coffee with sugar, such as mocha and latte.

But Quinn believes that will soon change. "there is a lot of training around coffee, and I think people will know what is good and what is bad in two or three years," he said earlier this month. "

A few years ago, mainlanders were just curious about coffee, but now more people have a habit of drinking coffee, said the senior executive in charge of your coffee company in Brazil. The company's target customers are upscale restaurants and hotels.

"it's a bit difficult to sell the best coffee here because very few people appreciate it," she said. People like the taste of milk with sugar.

The situation of international chain stores that are more suited to Chinese tastes is quite different. Starbucks, which opened its first store in China in 1999, plans to double the number of stores in China to more than 3000 by 2019. British coffee chain Kashijia plans to increase its number from 344 to 900 by 2020. The largest coffee trading center in China has been built in the Shanghai Free Trade Zone. Shanghai ranks first in coffee consumption in the mainland.

Source: reference message Network