Starbucks joining Starbucks Coffee franchise process how to join Starbucks Coffee

Starbucks is optimistic about the great potential of the Chinese market and is determined to develop in China for a long time. Since entering China in 1998, Starbucks has opened more than 430 stores in Greater China, including Hong Kong, Taiwan and Macau, of which about 200 are in the mainland. In September 2005, the company invested 40 million yuan to set up the Starbucks China Education Program, which is designed to improve education in China, especially to help teachers and students in poor areas of the Midwest. The first donation has been carried out in cooperation with the China Soong Ching Ling Foundation to carry out the "Western Gardener training Program".

Starbucks Coffee is the world's leading retailer, roaster and brand owner of premium coffee, with more than 8000 stores in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to providing the best quality coffee and Starbucks experience to the public, while striving to benefit its business partners socially, environmentally and economically.

Starbucks has also been a leader in coffee beverages. In addition to the popular lattes, cappuccinos, American coffee, caramel macchiato and cappuccino, Starbucks also launches new drinks at a rate of almost one per month. Starbucks pours enthusiasm and creativity into each drink to maximize customer enjoyment. At present, Starbucks drinks have formed four series and dozens of varieties.

Starbucks joins, Starbucks coffee has the advantage of joining

Development advantage-- the international first-class designer personally grasps the pulse of fashion

Cost advantage-maximum profit room for joining partners through product and effective operating cost control

Information advantage-Starbucks Coffee to join with the world's latest information update system to maintain a high degree of synchronization scale advantage-large-scale production base, modern advanced production line

Management advantages-humanized modern management mechanism, superior comprehensive management system and multi-level management experience

1. Perfect quality assurance, high return rate of customers

two。 Unified national brand and unified retail price

3. Under the agreed conditions, we will provide you with the best after-sales service. Guarantee the exclusive management right of the brand in the agency area

4. Perfect regional protection measures and refusal of serial goods circulation

5. Advanced marketing planning, printing promotional materials, on-site sales assistance POP, brand image accessories and other timely delivery

6. A steady stream of innovative cutting-edge products

7. Support regular activities and make different promotion plans every month according to the season and humanities system

8. A lasting and considerable profit margin. Starbucks Coffee joins the headquarters of professional market investigation and store evaluation to provide a unified store business model, professional investment budget and return analysis, personalized store decoration and display design, overall brand promotion and market promotion. Efficient inventory analysis, long-term sales management and training support to provide stable and rich supply to ensure factory price supply.

Starbucks joined, Starbucks coffee joined the process.

1. Get in touch with the Development Department through the hotline / website / visit.

2. Background investigation and feasibility analysis.

3. Signing the contract: the two parties sign the contract without objection after the exchange

4. Pay the fee: the franchisee will pay the relevant fee to the head office through the type of franchise he or she chooses.

5. Preparation for opening: including decoration, store layout, shop assistant training, product production training, use of materials, etc.

6. official opening: help the franchisee to start business formally, continue to pay attention to the operation of the franchisee, and give business guidance and help

7. Continuous support: guide the operation problems encountered by the franchisee in the later stage.

Starbucks joining, Starbucks Coffee joining conditions:

First, the franchisee must be an enterprise organization or individual citizen with independent civil liability.

Second, the franchisee must have a suitable business place and a certain amount of start-up capital and liquidity.

Third, the franchisee must be the direct operator and manager of the store, be able to personally participate in operation and management, and cooperate with the company to feedback market information in a timely manner.

Fourth, the franchisee must be able to faithfully maintain the brand image and have the will to operate for a long time.

Every year, Starbucks coffee purchasing experts travel to Indonesia, East Africa, Latin America and other parts of the world to visit local coffee growers to learn about coffee growth and strengthen ties with each other to bring customers the best quality coffee. After more than 30 years of experience, Starbucks coffee beans are in the forefront of the same industry in all aspects. Starbucks coffee beans are divided into three series: 'fresh and soft', 'mellow smooth' and 'rich and full-bodied' with a total of nearly 40 varieties. At present, there are 11 varieties of origin coffee such as Kenya and Sumatra, as well as integrated coffee such as Florna and Youken, which are sold in the Beijing-Tianjin market. In addition, Starbucks attaches great importance to the improvement of the living standards of farmers of coffee origin. The company has developed a series of 'commitment to Origin' coffee in Latin America and Asia. Not only enrich their own coffee categories, but also provide strong support for the improvement of the lives of local farmers.